Drayton Manor Resort in Staffordshire has unveiled a new look as part of its future development plans following the appointment of new managing director Victoria Lynn.
Lynn will lead the park’s development plans and expand its family-friendly offerings, with the rebrand marking a “change in direction for the future of the resort”, Drayton Manor said.
Drayton Manor‘s new logo demonstrates “the evolution of the resort and its offering”, according to a release. Lynn said the relaunch of the brand “has been in the works for a long time”.
She said the resort’s new logo and values “bring to life who we are and why we exist”. The new values include being warm-hearted, inclusive and authentic in approach, and also providing an energetic environment.
The rebrand “frames the future direction of the resort perfectly, with a shift in focus over the coming years to capture a more diverse family thrill audience, with new rides, attractions and immersive experiences that cater to guests of all ages”, Lynn added.
New logo and values for Drayton Manor
In addition, the resort said “sustainability and conservation efforts are also intrinsic to the values”, with Drayton Manor pledging to respect the natural environment, promote animal conservation and reduce waste.
Drayton Manor Resort is home to more than 100 rides and attractions, as well as Europe’s only Thomas Land, a 15-acre conservation zoo and a hotel. It is expanding its offering with a new ‘Vikings’ area.
Drayton Manor was purchased by the Looping Group in 2020. The company operates 16 leisure parks across the UK, France, the Netherlands, Switzerland, Germany, Spain and Portugal.
Lynn said she looks forward “to working closely with the team to continue driving growth and development of an already exceptional family destination, with a shared vision of creating unforgettable memories to be shared and relived“.
Images: Looping Group
