Evermore Park has filed a lawsuit against the singer, accusing her of trademark infringement. Swift’s latest album is titled Evermore (via Sky News).
Owners of the theme park claim the singer’s album has created confusion over whether it’s linked to the attraction in Pleasant Grove.
Evermore bosses say they own the trademark for the word, which was breached when Swift began selling album-related merchandise.
The lawsuit was lodged with a US District Court in Utah. Evermore bosses say they have spent millions of dollars on the theme park since it launched in 2018.
Swift’s record Evermore debuted in December
Evermore Park says that since the record was released in December, its website traffic has “experienced a dramatic departure from typical levels”.
In a letter from Evermore Park’s legal team to Swift, lawyers say they are “open to discussing reasonable terms for your discontinuation” of the trademark.
The lawsuit is seeking millions of dollars in damages. Swift’s record Evermore was released on December 11, following her previous album Folklore.
However, Swift’s lawyers say the claim is “frivolous and irresponsible”. They add: “Moreover, your client has suffered no damages whatsoever and, in fact, has openly stated that Ms Swift’s album release creates a ‘marketing opportunity’ for your client’s troubled theme park.”
Evermore appeals for help during COVID-19
Last year, Evermore Park appealed for help during a “difficult” year, in order to invest in new content and entertainment, after being “hit hard” by COVID-19.
“This year has been difficult for all of us, and we are so grateful for your unfailing support and love,” said Evermore. “The arts have been hit hard by COVID-19 and Evermore is no exception.”
Evermore offers an immersive experience where visitors are more like explorers. It features theatrical performance, costuming, art effects, and technology.