Leading experience design and production agency, Thinkwell Group has released a report that reinforces the growing trend in IP-related entertainment: families prefer them.
Data for the 2015 Thinkwell Guest Experience Trend Report was collected from 1, 000 adults with children to analyse their spending choices at these venues, specifically family entertainment centres, children’s museums, aquariums & zoos, and restaurants.
All participants said they would be willing to spend more time and money at any of the above venues if they were infused with an intellectual property. Furthermore, they would be more inclined to do so for an entertainment experience as opposed to an educational experience.
The report intends to show IP owners that there is still plenty of untapped revenue potential in the marketplace.
“While brands and intellectual properties are being licensed more and more for theme park developments worldwide it’s important to see the value they also bring to stand-alone attractions and experiences, ” said Joe Zenas, Chief Executive Officer of Thinkwell. “This report reinforces our belief that consumers are hungry for IP-branded experiences and that IP owners could benefit by expanding into different areas of location-based entertainment.”