Motiongate Dubai has teamed up with technology company Amsaan to provide a deaf-accessible theme park experience.
Amsaan, a developer of accessible IT solutions, will supply on-demand Emirati sign language videos for ride instructions, safety instructions and other information about the park through “strategically placed QR codes”, per a press release.
Vitalii Mykhalchuk, CEO of Amsaan, said: “This partnership is not just about making a theme park accessible; it’s about fostering a culture of inclusivity.
“By combining technological innovation with a commitment to the deaf community, Amsaan and Motiongate Dubai are leading the way in transforming entertainment spaces into truly accessible experiences for everyone, setting a precedent for other industry players.
“With over 11 million deaf individuals in the Middle East alone, this step will pave the way for more organisations to embrace inclusivity, creating a world where everyone, regardless of their abilities, can fully experience any entertainment.”
Based on feedback from the deaf community and park visitors, the new deaf-accessible features will be continuously enhanced.
Additionally, Amsaan and Dubai Holding Entertainment, which operates Dubai Parks and Resorts, plan to expand the QR code system to other sites including Legoland Dubai.
Tech innovation in accessibility
Alanood Al Hashemi, vice president of organisational culture and impact at Dubai Holding Entertainment, said the collaboration with Amsaan “marks a significant leap towards inclusivity”.
“This initiative showcases the power of technology and is a step toward a more inclusive world,” she added.
Elsewhere, experts from the University of Glasgow in Scotland are testing an AI-powered robot guide dog to help blind and partially sighted visitors find their way around museums, shopping centres, hospitals, and other public places.
ABBA Voyage, an innovative production featuring holograms of the Swedish pop stars, has announced its first “calmer concert” for neurodiverse and autistic audiences.
Images courtesy of Dubai Holding Entertainment and Amsaan
