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Simworx to present Zombie Metro Mayhem at IAAPA Expo Europe

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Simworx Zombie Metro Mayhem

Ride concept showcases the storytelling capabilities of the firm’s media attractions

Simworx, the dynamic media attractions specialist, has announced that it will be presenting its new Zombie Metro Mayhem Ride concept for the Metro Mover attraction at IAAPA Expo Europe 2023 in Vienna.

Representatives from the firm will be at booth A-2209 at the prestigious annual event, which is taking place 25-28 September. Visitors to the Simworx booth will be able to explore the firm’s substantial portfolio of media-based attractions.

Delegates will be able to meet Terry Monkton, CEO, Ralf Schipper, business development director, Matt Clarkson, lead creative, Nicole Sangster, digital content producer, Claire Monkton, sales and marketing co-ordinator, and Rafael Smith, sales agent – Spain and South America at the event. Appointments can be booked by email, at sales@simworx.co.uk.

The Simworx team will also be presenting on the Innovation Stage on Tuesday 26 September, at 3pm, where they will share insights on the scalability of attractions.

Innovative ride concepts: from zombies to Pegasus

Simworx will share some of its turnkey ride concepts that illustrate the distinctive features of its rides, with a focus on the wide-ranging narratives that can be told through its attractions. The company’s most recent turnkey ride concept is Zombie Metro Mayhem, which capitalises on the innovative storytelling approach of the Metro Mover attraction. The ride takes visitors on an adrenaline-packed metro adventure as they seek to escape a city full of zombies.

In addition, the firm will be bringing the Overdrive AGV concept back to IAAPA Expo Europe, which they initially launched at the event in 2022. Riders role-play as either cops or criminals, in a dramatic pursuit across a city. The chase experience concept has been developed in partnership with Katapult and makes use of the AGV’s capabilities.

Simworx will be sharing details of the Pegasus Flying Theatre, with the ride’s first location opening in Europe later this year.  This innovative ride provides an exciting immersive experience – which is both scalable and cost-effective.

Ralf Schipper, business development director of Simworx, says: “We’ve been busy identifying new potential in our product range and working on solutions and story concepts to suit every client. Our Pegasus Flying Theatre has been a big hit since its launch at IAAPA last year with orders secured and interest from a wide range of customers, so we will continue to increase awareness of it again during this year’s show.

“Our team are eager to re-connect with our customers, suppliers, industry peers and media and theme park design partners during the show and hopefully gain some new prospective clients.”

Simworx recently celebrated the launch of its new 4D cinema experience Jurassic Pier at Clacton Pier, UK. The new ÂŁ500,000 investment is part of a growing range of attractions at the venue.

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Rebecca Hardy blooloop

Rebecca Hardy

Rebecca Hardy has over 10 years' experience in the culture and heritage sector. She studied Fine Art at university and has written for a broad range of creative organisations including artists, galleries, and retailers. When she's not writing, she spends her time getting lost in the woods and making mud pies with her young son.

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