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Amusement Parks: Attractions Industry Brings ‘Big Show’ to the ‘Bright Lights’ of Las Vegas


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IAAPA Attractions Expo 2009 Previews New Rides, Games, and Trends for the Global Amusement Parks and Attractions Industry. Big rides, new technology, and selling more tickets in today’s economic times are just three elements of interest at IAAPA Attractions Expo in Las Vegas today through Nov. 20.

As the largest annual gathering of the $24 billion amusement park and attractions industry, the Expo takes center stage in Las Vegas for the first time in the event’s 90-year history.

The Expo brings a $40 million boost to Las Vegas’ economy, temporarily transforming the Las Vegas Convention Center into a marketplace reminiscent of a theme park midway complete with rides, games, food, and fun showcased by 1, 065 exhibitors. Industry service companies specializing in theming, design, ticketing, and information technology also fill 1 million square feet of convention center space.

Approximately 25, 000 professionals from the world’s top theme and amusement parks, waterparks, zoos, aquariums, museums, family entertainment centers, casinos, and resorts are on site to network and learn about new trends and innovations for 2010 and beyond.

Special events at IAAPA Attractions Expo 2009 include a keynote presentation by Matt Goldman, co-founder of Blue Man Group, more than 100 education sessions and behind-the-scenes tours of Las Vegas’ hottest productions.

Expo attendees will also hear from legends including Yves Pepin, who transformed the Eiffel Tower on New Year’s Eve 2000; Peter Herschend, vice chairman of Herschend Family Entertainment Corp., which operates Dollywood and Stone Mountain Park; Joni Newkirk, leader of Disney’s 2005 launch of "Magic Your Way" marketing shift; and several "Disney Legends" including Imagineering Ambassador Marty Sklar, feasibility founder Harrison ‘Buzz’ Price, songwriter Richard Sherman, tech wizard Bob Gurr, and animator/sculptor Blaine Gibson.

Produced by the International Association of Amusement Parks and Attractions, the Expo is not open to the public, but media are invited to attend. More information about IAAPA Attractions Expo 2009 is available at or by calling 703-299-5127.

SOURCE International Association of Amusement Parks and Attractions

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