Walt Disney Imagineering has announced a new partnership with Adobe to create AI models that will shape Disney theme park experiences.
The initiative will be delivered via Adobe Firefly Foundry, which enables businesses to work directly with Adobe to develop tailored generative AI models.
Powered by the latest AI innovations, Firefly Foundry allows brands to develop custom AI models trained on licensed and proprietary assets, while maintaining the creative integrity of Disney’s iconic franchises.
Adobe Firefly Foundry enables businesses to develop tailored generative AI models built on Imagineering’s own design catalogue
Built on Imagineering’s own design catalogue, Adobe Firefly Foundry will accelerate the design and pre-production visualisation pipeline for Disney parks and experiences.
"Storytelling is in Disney’s DNA. Empowering creators with the latest AI innovations is in ours," said Hannah Elsakr, vice president of GenAI new business ventures at Adobe.
"As the teams at Imagineering build new experiences for fans around the world, our tools and workflows will provide a creative foundation to explore bolder ideas and make the best ones a reality."
Walt Disney Imagineering has announced a new partnership with Adobe to develop custom AI models
"At Imagineering, we've always believed technology and human creativity can work together responsibly," said Kyle Laughlin, SVP of R&D, technology and engineering at Walt Disney Imagineering.
"Our work with Adobe lets us bring Disney stories and characters to life in our parks faster, and with the emotional quality our guests expect."
As Disney expands its parks, hotels and cruise business, Adobe Firefly Foundry will allow Imagineering to accelerate the creative process, from early sketches to 3D designs and construction models.
Accelerating the creative process
New tools include sketch-to-image workflows that convert hand-drawn concepts into fully rendered 2D artworks, enabling designers to refine ideas and explore multiple creative directions.
The platform also features a custom image model that generates franchise-accurate creative assets for properties including Mickey & Friends, Frozen, Moana, Lilo & Stitch and Cars.
It also offers 3D modelling capabilities that convert 2D renderings into detailed prototypes for planning and engineering.
Images courtesy of Disney and Adobe
