Day one of the three day Dubai Entertainment Amusement & Leisure Show 2011 (DEAL), currently taking place inside The Arena at the Dubai World Trade Centre, sees U.K mascot manufacturing company Rainbow Productions agree the company’s first deal with the premiere park operator, Nicco Park, Kolkata, India.
Commenting on the agreement between Nicco Parks and Resorts and Rainbow Productions, Sales & Marketing Director Simon Foulkes says: “I’m delighted that Rainbow Productions has secured new business from a new territory at DEAL 2011 to create Nicco Park’s distinctive yellow tiger character, “Sheroo”, into a walk-about mascot. I’m sure the colourful character’s interactivity with guests will help provide them with an even more memorable visitor experience at Nicco Park in Kolkata – particularly for family guests with younger children”.
Rajive Kaul, Nicco Park’s Group-Chairman, adds: “We are confident that Rainbow Productions will create Sheroo into a high quality mascot and that the character will be an entertaining addition to Nicco Park for our guests. I was very impressed by the quality of Rainbow’s products when I visited their production facilities in the U.K”.
DEAL 2011 was inaugurated by H. E. Hussain Nasser Lootah, Director-General of Dubai Municipality, and during his tour of the show floor on the morning of April 4 2011 he spent time at Rainbow Productions’ Stand F9 – meeting company director Simon Foulkes and viewing the mascots being showcased to DEAL visitors.
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