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Amusement parks: UK ‘characters’ head to Dubai


This year’s Dubai Entertainment, Amusement and Leisure (DEAL) exhibition will prove the most international ever, with exhibitors from more than 30 countries around the world flying into Dubai to exhibit their goods and services in April.

RelatedALES Uk profile / Rainbow Productions company profile / Elton Games company profile /

The UK will have the largest international pavilion at the show, supported by the UK division of the Association of Amusement Leisure Equipment Suppliers (ALES).

“Once again the UK will have the highest number of participants from an overseas country at DEAL, with about 20 companies, ” confirmed Gerry Robinson, Secretary of ALES-UK.

“Regular exhibitors will be showing a wide range of equipment and services from go-karts, custom-made costumes, admission systems, plush toys and games, the famous Elton Derby roller-ball game, waterpark services, and much more, ” he added.

One UK exhibitor returning to the show this year is Rainbow Productions, a costume characters company that has found much success in supplying the Middle East market.

“No other exhibition gives Rainbow Productions the opportunity to meet such a diverse range of leisure clients in the GCC and many other territories. We’ve exhibited at DEAL since 2007 and I feel we are now becoming established as the leading supplier in the GCC of quality costume characters, ” said Simon Foulkes (left), Sales & Marketing Director at Rainbow Productions.

Rainbow Productions has supplied in a number of projects across the Middle East, including the Dubai Shopping Festival, Sharjah Water Festival, the AFC Asian Cup Qatar 2011, and Fun Funny Kids in Lebanon.

Foulkes is confident that the entertainments industry in the Middle East will continue to thrive. “The region is affluent and family-oriented, placing importance on high quality leisure experiences.  For this, the leisure industry requires content and services; we see these developing further in the future, as the region strives to compete for income from tourism as well as to meet the demands and expectations of their local audiences.”

DEAL 2011 will welcome some of the amusement industry’s leaders, with regional and global names such as Amusement Services International (ASI), Falgas Industries, Zamperla Middle East and Warehouse of Games. In total, more than 200 exhibitors from more than 30 countries are expected to participate.

“We are proud to have such stalwart supporters as ALES-UK returning to the show again. This year’s show promises to deliver a truly international round-up of the best equipment and services in the amusements and leisure industry, ” said Abdul Rahman Falaknaz, Chairman of IEC.

Now in its 17th year, DEAL 2011 will take place from April 4-6 at the Dubai World Trade Centre. For more information visit
Substantial industry support for DEAL is given by the Amusement Industry Council of Europe, including Association Fabricantes Y Exp. Maquinas de la Foia de Bunyol (Spain) Associazone Nazionale Costruttori Attrezzature, Spettcoli Viaggianti (Italy); Amusement & Leisure Equipment Suppliers of the UK; American Amusement Manufacturers Association); International Association of Amusement Parks and Attractions; India Association of Amusement Parks & Industries; and the World Water Park Association.


ALES UK (The Association of Amusement and leisure Equipment Suppliers of the United Kingdom ) was inaugurated on the 31 January 2004 for the primary purpose of providing an organisation that would represent the interests of UK based manufacturers and suppliers of non-gambling amusement and related leisure equipment

Now in its 8th year of operation it has grown to almost 50 companies which offer a wide range of products and services for both domestic and international markets.

ALES-UK organises and presents the highly successful and popular Seminar programme in conjunction with and on behalf of the organisers of  the Dubai Entertainment Amusement & Leisure Expo – DEAL.
This includes the staging of the World Water Park Annual Symposium and two days of specialist seminars covering all aspects of amusement parks, attractions and family entertainment facility operations.

Member companies operate all over the globe and many can be seen at the majority of industry trade expos.

About International Expo-Consults (IEC)
International Expo-Consults (IEC) is an internationally recognized trade show management company with an impressive track record of 16 years of operations in the Middle East and Asia Pacific region. The Exhibition arm of the Dubai-based conglomerate, the Falak Holding; IEC is the organiser of key exhibitions including Chemical Process Plant and Machinery (CPPM), Sign and Graphics Imaging (SGI), Franchising Middle East (FME) and Sportex Middle East. 

A multi-billion dollar Dubai-based conglomerate, Falak Holding has been an industry pioneer for the last 30 years having diversified business interests including real estate development; retail – sports, fashion, home furnishings; exhibitions, medical diagnostics, trading and many more as part of its portfolio. Falak Holding is also a key stakeholder and investor in the prestigious Dubai Sports City project.

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