Augmented Reality Experience Lets Millions Embark on a Three-Dimensional Look at The Wizarding World of Harry Potter with Universal Orlando Blooloop

Explore the World’s Most Anticipated Theme Park Environment Prior to its Spring 2010 Opening

WHAT:

On January 28, Universal Orlando Resort and USA TODAY, the nation’s top-selling print newspaper, will partner to provide the first-ever augmented reality map of the world’s most highly anticipated theme park experience – The Wizarding World of Harry Potter at Universal Orlando Resort. With just a computer, webcam and the newspaper, you can make this one-of-a-kind theme park experience appear before your eyes.

Augmented Reality blends real-life environments with computer animation allowing you to explore things in a completely new way. For the first time, guests can explore The Wizarding World of Harry Potter in a unique way – before experiencing it firsthand.

By rotating the map, you can take a closer look at this 20-acre magnificently themed environment from all sides and angles. Hogwarts castle will appear before your eyes. Hold the map closer to your webcam and explore Hogsmeade and see the Hogwarts Express. Blow on your computer’s microphone and the banners on the map will wave.

Inspired by J.K. Rowling’s compelling stories and characters, The Wizarding World of Harry Potter will provide visitors with a one-of-a-kind experience complete with multiple themed attractions, shops and a restaurant.

WHEN:

Thursday, January 28 – The Wizarding World of Harry Potter Augmented Reality map appears in USA TODAY

The Universal Orlando resort destination (www.universalorlando.com) includes two dramatically distinct and adjacent theme parks, the Universal Studios motion picture and television theme park and Universal’s Islands of Adventure, Orlando’s most thrilling and exhilarating theme park. Universal Orlando also includes CityWalk, a 30-acre dining, shopping, club and live- entertainment venue as well as premier on-site Loews hotels and world-class film and television production facilities.

Harry Potter continues to be a global phenomenon. The series of books by author J.K. Rowling has been translated into 65 languages with more than 325 million copies sold in over 200 territories around the world. The films, produced by Warner Bros. Pictures, have grossed more than $3.5 billion at the box office worldwide. Each of the four Harry Potter films produced to date has the distinction of making it into the all time top 20 grossing films worldwide. The fifth film in the series, Harry Potter and the Order of the Phoenix(TM), will be released in theatres on July 11, 2007.

HARRY POTTER characters, names and related indicia are trademarks of and (C) Warner Bros. Entertainment Inc. Harry Potter Publishing Rights (C) JKR. (s07)