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DreamWorks Animation’s Monsters vs. Aliens Opens in IMAX(R) 3D Theatres on Friday, March 27

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Monsters vs. Aliens to Show in Nearly 200 Locations Worldwide; Growth Enabled by Rollout of IMAX’s Digital Projection System

Film Posts Very Strong Early Opening in Russia and the Ukraine

IMAX Corporation (NASDAQ:IMAX; TSX:IMX) announced that Monsters vs. Aliens, the first 3D release from DreamWorks Animation SKG, Inc. (NASDAQ:DWA) , will open simultaneously with the digital 3D and conventional 2D releases on March 27, 2009, in 143 domestic IMAX(R) theatres, a record for a first-run film. The film will also open in five IMAX theatres internationally day-and-date and another 51 IMAX international theatres in the days and weeks to follow, for a total of 199 IMAX theatres, a record for a Hollywood film. Monsters vs. Aliens is the third release of a five picture partnership between DreamWorks Animation and IMAX, and the first to be presented in IMAX(R) 3D. The film has been digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience(R) with IMAX DMR(R) technology.

The film, which opened in Russia and the Ukraine last weekend, posted very strong openings at IMAX theatres in those markets, generating $235, 000 from four IMAX screens in just four days for a remarkable per screen average of $58, 000.

"We look forward to taking our partnership with IMAX to the next dimension as Monsters vs. Aliens – the widest 3D release ever – makes its worldwide debut in IMAX 3D, giving DreamWorks Animation audiences a uniquely immersive in-theatre experience, " said Jeffrey Katzenberg, CEO of DreamWorks Animation.

"DreamWorks Animation has delivered a fun 3D adventure for the whole family, and we’re very excited to have this film mark the widest IMAX opening ever, " said IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler. "The rapid rollout of our IMAX digital technology has expanded our footprint such that nearly 200 locations will play this movie, and we expect this number to increase by more than 100 in time for the studio’s second 3D release in spring of next year."

"Monsters vs. Aliens was created and designed for 3D from the start and it looks, sounds and feels amazing in IMAX 3D, " added Greg Foster, Chairman and President of IMAX Filmed Entertainment. "We’re excited to have the opportunity to share this first-ever 3D experience with DreamWorks Animation and IMAX fans across the globe. DreamWorks Animation’s creative spirit is uniquely well suited for IMAX 3D, and we are delighted to be a part of their 3D debut."

When California girl Susan Murphy (REESE WITHERSPOON) is unwittingly clobbered by a meteor full of outer space gunk on her wedding day, she mysteriously grows to 49-feet-11-inches tall. The military jumps into action and Susan is captured and put into a secret government compound. There, she is renamed Ginormica and held along with a ragtag group of Monsters: the brilliant but insect-headed Dr. Cockroach, Ph.D. (HUGH LAURIE); the macho half-ape, half-fish, The Missing Link (WILL ARNETT); the gelatinous and indestructible B.O.B. (SETH ROGEN); and the 350-foot grub called Insectosaurus. Their confinement is cut short, however, when a mysterious alien robot lands on Earth and begins storming the country. In a moment of desperation, The President (STEPHEN COLBERT) is persuaded to enlist the motley crew of Monsters to combat the alien robot and save the world from imminent destruction.

About IMAX Corporation

IMAX Corporation is one of the world’s leading entertainment technology companies, specializing in immersive motion picture technologies. The worldwide IMAX network is among the most important and successful theatrical distribution platforms for major event Hollywood films around the globe, with IMAX theatres delivering the world’s best cinematic presentations using proprietary IMAX, IMAX(R) 3D, and IMAX DMR(R) technology. IMAX DMR is the Company’s groundbreaking digital re-mastering technology that allows it to digitally transform virtually any conventional motion picture into the unparalleled image and sound quality of The IMAX ExperienceÃ’. IMAX’s renowned projectors display crystal-clear images on the world’s biggest screens, and the IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences for consumers. As of December 31, 2008, there were 351 IMAX theatres (231 commercial, 120 institutional) operating in 42 countries.

IMAX(R), IMAX(R) Dome, IMAX(R) 3D, IMAX(R) 3D Dome, Experience It In IMAX(R), The IMAX Experience(R), An IMAX Experience(R), IMAX DMR(R), DMR(R), IMAX MPX(R), IMAX think big(R) and think big(R) are trademarks and trade names of the Company. More information about the Company can be found at imax.com.

About DreamWorks Animation

DreamWorks Animation is principally devoted to developing and producing computer generated, or CG, animated feature films. With world-class creative talent, a strong and experienced management team and advanced CG filmmaking technology and techniques, DreamWorks Animation makes high quality CG animated films meant for a broad movie-going audience. The Company anticipates releasing its feature films into both conventional and IMAX(R) theatres worldwide. The Company has theatrically released a total of seventeen animated feature films, including Shrek, Shrek 2, Shark Tale, Madagascar, Over the Hedge, Shrek the Third, Bee Movie, Kung Fu Panda and Madagascar: Escape 2 Africa. Monsters vs. Aliens opens in theaters on March 27, 2009. All of the Company’s feature films are now being produced in stereoscopic 3D technology.

This press release contains forward looking statements that are based on management’s assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. Important factors that could affect these statements include ongoing discussions with the SEC and OSC relating to their ongoing inquiries and the Company’s accounting, the performance of films, the signing of theatre system agreements, the viability of new technologies, businesses and products, the timing of theatre system deliveries, the mix of theatre systems shipped, the timing of the recognition of revenues and expenses on film production and distribution agreements, risks arising from potential material weaknesses in internal control over financial reporting and fluctuations in foreign currency and in the large format, general commercial exhibition and out-of-home entertainment markets. These factors and other risks and uncertainties are discussed in the Company’s most recent Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q. 

See Also IMAX: 
IMAX Corporation reports fourth quarter 2008 financial results
IMAX Corporation Reports Fourth Quarter and Fiscal 2007 Financial Results

See Also DreamWorks:
Ocean Park and DreamWorks Animation SKG Present Kung Fu Panda Themed Attraction

 
 

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