Tatweer, a member of Dubai Holding, announced today a strategic alliance with US-based Six Flags, Inc., the world’s largest theme park company, to develop thrill-driven theme parks across the Arab world.
The highlight of the strategic alliance will be the development of Six Flags Dubailand, a five million square feet multi-billion dirham theme park within the world’s largest tourism, leisure and entertainment destination.
The first Six Flags project to be developed outside of North America, the theme park comes as part of Tatweer’s tactical contribution to Dubai Strategic Plan 2015, which aims to develop the emirate into a leading global hub for tourism and leisure.
Featuring its signature line-up of thrill and themed adventure rides and attractions, Six Flags Dubailand will boast world renowned entertainment franchises such as the children’s musical group Wiggles and professional skateboarder Tony Hawk. The park’s unique components will complement Six Flags’ award-winning productions and original programming,
such as Operation Spygirl, the ‘Big E’ Entertainment Award recipient at the 2007 IAPAA Trade Show and Convention.
Tatweer and Six Flags Dubailand also will work together to integrate their expertise to create new concepts across the region, such as Six Flags theme and water parks, branded restaurants, hotels and retail outlets that will holistically offer unique travel and vacation opportunities for tourists, families and visitors worldwide.
For the theme park project, Six Flags will conceptualize and oversee the master plan based on its history in that arena, which includes the development, ownership and management of 21 parks across North America.
Groundbreaking is expected in 2009. Additionally, the Six Flags Corporate Alliance division will represent Dubailand for international corporate sponsorship opportunities.
Saeed Al Muntafiq, Executive Chairman of Tatweer, said: "The addition of Six Flags, one of the world’s most reputed leisure and entertainment companies, to our burgeoning portfolio complements DUBAILAND’s(R) value proposition as an unrivalled tourism destination. It is a privilege for Tatweer to be selected by Six Flags as its regional partner and DUBAILAND(R) as the destination to host the first Six Flags theme park outside of North America."
Six Flags Dubailand will join the elite repertoire of Tatweer owned world class projects at Dubailand destination such as Bawadi, The Tiger Woods Dubai, Universal Studios Dubailand, DreamWorks Animation Park, Hit Entertainment and Global Village.
Al Muntafiq added: "The new alliance with yet another global leisure and entertainment leader such as Six Flags consolidates Tatweer’s commitment to becoming a leading global tourism, leisure and entertainment investor, and a key contributor to the tourism objectives of DubaStrategic Plan 2015."
Mark Shapiro, President and CEO of Six Flags, said: "This is a historic day for our company. Expanding Six Flags beyond our current North American borders validates the growing strength and momentum of our brand. Through this partnership with Tatweer, we now have the opportunity to create a world-class theme park destination that will allow guests from around the globe to experience Six Flags’ unique combination of thrills and entertainment."
The three billion sq feet Dubailand, a member of Tatweer, comprises projects that include DreamWorks Animation Park, Universal Studios Dubailand, Bawadi, Global Village, and projects that are under advanced stages of development including Dubai Sports City, Motor City, Falcon City, Dubai Heritage Vision, and Al Barari. The Polo and Equestrian
Club and City of Arabia are currently in the initial stages ofinfrastructure work.
About Six Flags, Inc.:
Six Flags, Inc. is the world’s largest regional theme park company with 21 parks across the United States, Mexico and Canada. Founded in 1961, Six Flags has provided world class entertainment for millions of families with cutting edge, record-shattering roller coasters and appointment programming with events like the popular Thursday and Sunday Night Concert Series. Now 47 years strong, Six Flags is recognized as the preeminent thrill innovator while reaching to all demographics — families, teens, tweens and thrill seekers alike — with themed attractions based on the Looney Tunes characters, the Justice League of America, skateboarding legend Tony Hawk, The Wiggles and Thomas the Tank Engine. Six Flags, Inc. is a publicly-traded corporation (NYSE: SIX) headquartered in New York City.
Dubailand, a member of Tatweer, is the world’s most ambitious tourism, leisure and entertainment project, catering to the needs of the entire family. The unique 3 billion sq. ft. development has been designed to catalyze the position of Dubai as an international hub of family tourism, appealing to tourist segments across genders, age group, world
regions and activity preferences. Dubailand is projected to attract millions of tourists annually from around the world.
The diverse projects under Dubailand include theme parks, eco-tourism projects, shopping malls, restaurants and residential units that are being developed by UAE, GCC and international investors.
A product of extraordinary vision, Dubailand will be an attractive place to ‘live, work and play’ for the emirate’s growing population, both as a leisure destination and an appropriate setting for business and entertainment development.
Launched in December 2005, Tatweer is one of the region’s most dynamic enterprises and a member of Dubai Holding. Comprising 10 market-leading brands, it oversees an ambitious business development plan. Its current portfolio is divided into Energy & Healthcare, Tourism & Entertainment, and Industry & Real Estate offerings. Its entities include Dubai Healthcare City, the region’s hub for world-class quality healthcare services; Mizin, one of the most advanced real estate companies in the region; Universal City Dubailand, the 22 million sq ft development, featuring Universal Studios Dubailand as its centerpiece; "The Tiger Woods Dubai", an exclusive golf community that will include the first ever Tiger Woods designed golf course; DUBAILAND(R), one of the biggest leisure, entertainment and tourism destinations in the Middle East; Dubai Industrial City, an industrial township to develop Dubai as a leading manufacturing hub; BAWADI(R), the world’s leading hospitality and entertainment project hosting 51 luxury hotels and more than 60, 000 hotel rooms; Dubai Energy, investing in regional and global energy opportunities and building a diversified investment portfolio; Dubai Mercantile Exchange, the first energy futures exchange in the Middle East set up in partnership with the New York Mercantile Exchange and Global Village, a premier family destination for culture, entertainment, cuisine and commerce.
Tatweer’s entities continue to consolidate a group of life-improving industries in addition to pioneering joint venture initiatives with leading global conglomerates. They continuously strive for world-class performance, while implementing leadership development to drive and sustain business excellence, quality and high performance.