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Expos: IAAPA Attractions Expo Returns to Orlando in November


Related: Andrew Lee Named Executive Director of IAAPA’s New Office in the Asia-Pacific Region / IAAPA Attractions Expo Goes to Orlando 2010-2019 / IAAPA’s Asian Attractions Expo 2010 Sets Attendance and Exhibit Records in Kuala Lumpur   

Attractions Industry’s Premier Conference and Trade Show Promises Products From More Than 1, 000 Exhibitors, 90-Plus Education Sessions, and Five Days of Networking Events

The International Association of Amusement Parks and Attractions (IAAPA) brings the premier annual conference and trade show for the attractions industry, IAAPA Attractions Expo, back to Orlando Nov. 15 – Nov. 19, 2010. The Expo will be held at the Orange County Convention Center (OCCC); the conference and education programs run from Monday, Nov. 15 to Friday, Nov. 19, and the trade show floor is open Tuesday, Nov. 16 through Friday, Nov. 19.

More than 25, 000 participants from 100 countries will benefit from the more than 90 education sessions, daily networking events, and products and services from more than 1, 000 exhibitors. The Expo is the all-in-one marketplace for operators and suppliers of theme parks, waterparks, family entertainment centers, zoos, aquariums, museums, science centers, casinos, and resorts. A mix of industry newcomers and longtime veterans will experience the latest attractions, conduct business, network with peers, and learn about industry trends.

“There is growing excitement and buzz throughout the industry about IAAPA Attractions Expo 2010, ” says Charles Bray, president and CEO of IAAPA. “The Expo is the largest one-stop-shop in the world for industry professionals. Attractions owners and managers will be introduced to new companies, experience new products firsthand, view the latest in technology, and observe future trends at IAAPA Attractions Expo 2010. Plus, Expo participants will have access to some of the hottest new attractions in the industry as they visit Orlando’s world-class attractions.”

Industry Innovations Fill Nine Miles of Aisles

Creative, imaginative, and groundbreaking products and ideas will pack more than 400, 000 square feet of exhibit space at IAAPA Attractions Expo 2010. This year, more than 220 exhibitors are expected to show a brand-new product on the show floor. Attendees will also have access to more than 165 first-time exhibitors.

Product categories on the trade show floor include all aspects of attractions operations from design and construction to operations, guest services, and human resources. The more than 120 categories also include rides (dry and wet), shows and productions, games and devices, participatory play equipment, novelties and souvenirs, photography, food and beverage, displays and sets, facility and grounds, and admission and financial equipment.
More information regarding the trade show floor, a list of current exhibitors, and details about how to exhibit is available at

Opportunities to Learn: Institutes, Seminars, and Behind-the-Scenes Tours

The education program at IAAPA Attractions Expo 2010 includes more than 90 sessions, seminars, and presentations that cover key topics, such as revenue operations, human resources and leadership, facility operations and safety, financial management, and marketing and public relations. Also, one- and two-day-long Institutes offer the opportunity for managers to learn the details of attractions management.

New this year is the Social Media Symposium on Friday, Nov. 19, which will cover a range of topics about how attractions of all types use social media tools to develop new relationships with guests, drive attendance, generate revenue, and communicate with employees.


Rookies and Newcomers will debut this year at IAAPA Attractions Expo 2010. The day-in-a-half seminar for family entertainment center (FEC) professionals will cover topics including how to open an FEC, how to market and manage an FEC, and ways to maintain a successful operation.

Institute for Attractions Mangers is a two-and-a-half-day program designed for industry professionals with two to five years of management experience and includes a blend of classroom instruction, case study, and field work. Attendees will gain a solid understanding of the key disciplines and processes required to manage a successful attraction.

Other Institute programs focus on asset protection, motivating employees, and managing innovation.

Registration information and details about the Institutes are available at

Keynote Addresses:

The education program offers numerous opportunities to hear from successful attractions industry executives.

Herschend Family Entertainment President and CEO Joel Manby will discuss his experience on the CBS show “Undercover Boss, ” lessons learned, and how the company incorporates leadership principles in its daily operations on Monday, Nov. 15 at 1 p.m.

Roland Mack, managing partner of Europa-Park, will share the history of Europa-Park and some of his biggest challenges and opportunities over the years on Wednesday, Nov. 17 at noon.


Education courses and seminars address hot topics, trends, and best practices in marketing, food and beverage operations, loss prevention and safety, new technologies, sponsorship, crisis management, midway games, and legal and regulatory issues.

A full list of seminars is available at

Instructive Tours:

There are a variety of behind-the-scenes tours that offer unique learning experiences and provide an insider view of attraction operations.

The midway games tour at SeaWorld Orlando will take participants through Happy Harbor and Penguin Plaza, and highlight successes with hi-tech cashless systems and demonstrate how to use various cash receipt tracking systems on Tuesday, Nov. 16 at 8:30 a.m.

The live entertainment tour of Disney’s Hollywood Studios will allow participants to visit the creative costuming department, visit the sets of live Disney productions, see how the productions are put together, and talk with Disney production staff on Tuesday, Nov. 15 at 4:30 p.m.

A tour of the innovative exhibits at the Kennedy Space Center will show the latest in technology and the challenges of running an attraction in the heart of the most famous space facility in the world on Wednesday, Nov. 17 at 8:30 a.m.

A full education program schedule and personal attendee schedules are available online at 

Most of the education programs are free for IAAPA members with Expo registration; however, some Institutes, courses, seminars, and tours require a separate registration and fee. Registration information is available at 

Connect with Colleagues

Throughout the week, professional networking opportunities and events fill the schedule for attendees of every facility type and geographic region. Whether it is the Kickoff Event, Opening Reception, General Managers’ and Owners’ Breakfast, new IAAPA Brass Ring Awards, or an exclusive gathering at The Wizarding World of Harry PotterTM at Universal’s Islands of Adventure, each provides a chance to connect with colleagues and peers, hear from industry icons, exchange ideas, and get a glimpse of the future of the industry.

Highly anticipated events include:

The Kickoff Event: Chairman of the Board Chip Cleary and President and CEO Charlie Bray will present industry news from around the world and provide a sneak preview of what lies ahead for the industry. Tuesday, Nov. 16 at 8:30 a.m.
Silver sponsors National Ticket Co., and Gateway Ticketing Systems Inc. 

The Opening Reception: Industry professionals will reconnect with colleagues from around the world as Tuesday comes to an end. Tuesday, Nov. 16 at 6 p.m.
Gold sponsor Pax Company Ltd.

The General Managers’ and Owners’ Breakfast: Keynote speaker Tom Williams, chairman and CEO, Universal Parks and Resorts will discuss his more than 40 years’ experience in the hospitality industry. Wednesday, Nov. 17 at 8:30 a.m.
Gold sponsor CNL Lifestyle Company, LLC

IAAPA Brass Ring Awards: The awards recognize excellence in multiple disciplines, including marketing, merchandising, human resources, and entertainment. Wednesday, Nov. 17 at 4:30 p.m.
Supported by Matt Davenport Products, Inc., RWS and Associates Entertainment, Inc., and Heartbeat Productions, Inc. 

IAAPA Celebrates at The Wizarding World of Harry PotterTM: The newest Orlando attraction will be on display for IAAPA Attractions Expo participants Thursday, Nov. 18 at 7 p.m. at Universal’s Islands of Adventure. The event is only open to Expo participants, and space is limited. Separate advance registration and fee is required.

Gold sponsor Dynamic Structures Ltd.; Silver sponsors PBS&J, CLM Entertainment Inc., and Ride Entertainment Group; supported by Kodak Event Imaging Solutions

More event details, sponsorship opportunities, ticket information, and the digital event guide can be found at, or by calling +1 703/836-4800. The digital guide contains registration information and hyperlinks to event details. It is fully navigational, printable, and can be forwarded via e-mail.

Charity Events

Whether swinging a club, lacing up your shoes, or donating your time or resources, this year it is easier than ever to support Give Kids The World Village, a resort that creates magical memories for children with life-threatening illnesses and their families, during IAAPA Attractions Expo 2010.

The Eighth Annual IAAPA International Charity Golf Tournament: The event will take place at Hawk’s Landing Golf Club, Orlando World Center Marriott Resort on Sunday, Nov. 14 at 8 a.m. The playing slots are limited and available on a first-come, first-served basis.

IAAPA 5K Fun Run & 1K Walk: For the first time the event will take place at the Give Kids The World Village on Thursday, Nov. 18 at 7 a.m. Runners and walkers will see the Village firsthand as the course winds through the 70-acre resort.

First Annual Angels in Action: Whether repainting furniture, organizing storage units, or landscaping, there are a variety of ways to help spruce up the Give Kids The World Village on Sunday, Nov. 14. 

Additional information regarding registration and sponsorship opportunities for charity events is available at


IAAPA is the premier trade association for the attractions industry worldwide. Founded 90 years ago, IAAPA is the largest international trade association for permanently situated amusement facilities and attractions and is dedicated to the preservation and prosperity of the attractions industry.

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