Take a deep breath and submerge yourself in an underwater adventure. Atlantis Submarine Voyage A World Class Attraction surfacing at LEGOLAND® Windsor this summer.
Related: Merlin Entertainments announces plans for $12 million Legoland Discovery Center in Atlanta’s Phipps Plaza / Merlin Entertainments to Open Sea Life Center Aquarium at Crown Center, Kansas City / Merlin Entertainments appoints marketing Chief for Blackpool / Interview with Mark Fisher, MD Theme Parks, Merlin Entertainments
LEGOLAND Windsor has today announced that an exciting multi-million pound attraction – Atlantis Submarine Voyage – will be unveiled at the theme park this summer.
Forming part of a wider £30 million investment from parent company, the Merlin Entertainments Group, Atlantis Submarine Voyage will be an impressive £8 million attraction and the first LEGO-themed underwater ride in the world.
Families will be taken on an exhilarating marine voyage inside custom-built LEGO®-themed submarines that hold up to 14 people. Inside they will explore a mesmerising 1, 000, 000 litre ocean tank featuring over 50 species of rare sharks, rays and tropical fish.
Nearly 100 striking, bespoke LEGO brick models and features are being hand built to bring Atlantis to life by the LEGO model building team. An estimated 2, 683 hours of work creating the models will be completed ahead of the launch.
The new attraction is expected to create over 50 jobs for the Windsor theme park, with three specialist jobs for the aquarium; one displays curator and two aquarists.
Sue Kemp, Divisional Director of LEGOLAND Windsor, comments: “This is LEGOLAND Windsor’s biggest attraction investment ever by the Merlin Entertainments Group and is testament to the continued success of the park. Atlantis Submarine Voyage represents a unique partnering of a LEGOLAND park with SEA LIFE, Merlin’s global number one aquarium brand and will offer families something they’ve never seen before. She continued: We have the benefit of working with an experienced team whose talents will be showcased by this breathtaking attraction. I’m confident that Atlantis Submarine Voyage will be a must-visit attraction for guests of all ages who’ll be enchanted by this fascinating underwater adventure.”
Marine experts based at the Windsor attraction will be working with SEA LIFE colleagues at the forefront of global marine conservation. Regular research projects will be carried out at the new aquarium and education programmes will also be offered. These will encourage families and school groups to consider the issues that impact on aquatic life by getting involved in campaigning to preserve marine habitats and protect endangered species.
LEGOLAND Windsor opens its doors on Friday 1st April 2011 and as part of its 15th birthday celebrations this year the park will be holding a LEGO Star Wars themed After Dark laser show for the Easter holidays. In March 2012 the theme park will open a new 150 bedroom LEGOLAND Hotel, transforming LEGOLAND Windsor into a destination resort in order to meet the growing demand from visitors wanting to extend their stay at the park.
About LEGOLAND Windsor
LEGOLAND Windsor is a unique family theme park where children aged 3-12 can take to the road, soar through the skies and sail the seas in complete safety. It has over 55 interactive rides, attractions, live shows, building workshops and driving schools, not to mention a staggering 55 million LEGO bricks, all set in 150 acres of beautiful parkland.
LEGOLAND Windsor opens from 1 April until 6 November 2011. Visit www.LEGOLAND.co.uk for opening times.
There are three other LEGOLAND parks in the world – LEGOLAND Billund in Denmark, LEGOLAND California in the U.S.A and LEGOLAND Deutschland in Germany.
About Merlin Entertainments Group
MERLIN ENTERTAINMENTS GROUP is the leading name in location based, family entertainment, and has seen the most successful and dynamic growth of any company in the sector over the last five years. Europe’s No 1 and the world’s second largest visitor attraction operator, Merlin has 64 attractions, 6 hotels and two holiday villages in 14 countries, across 3 continents. The company aims to deliver memorable and rewarding experiences to its 40 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and 15000 employees. Merlin Entertainments’ attractions include – SEA LIFE – the world’s biggest aquarium brand, Madame Tussauds, LEGOLAND, The London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centers, Alton Towers Resort, Warwick Castle, THORPE PARK, Chessington World of Adventures, Heide Park and Earth Explorer. All brands which are distinctive, challenging and innovative – and which have great potential for growth in the future. Visit www.merlinentertainments.biz for more information.
