Six Flags and Schwarzkopf & Henkel have announced a strategic partnership under which Schwarzkopf & Henkel brands will be official presenters of multiple Six Flags special events throughout the 2008 season.
The got2b trend styling brand will present the 2008 Starburst Thursday Night Summer Concert Series which will take place in seven of the Six Flags parks including Six Flags America in Washington, DC; Six Flags Fiesta Texas in San Antonio, TX; Six Flags Great Adventure in Jackson, NJ; Six Flags New England in Agawam, MA; Six Flags Over Georgia in Atlanta, GA; Six Flags St. Louis and Six Flags Over Texas in Arlington.
"The Starburst Thursday Night Concert Series was a homerun for all parties last season, featuring top name acts and playing in front of sold out audiences all summer long, " said David McKillips, Six Flags vice president of corporate alliances." This series provides the perfect marketing vehicle for Henkel and great brand exposure to thousands of potential customers."
L.A. Looks absolute styling brand will present the Six Flags Festival Latino hosted at various Six Flags parks; and Smooth ‘N Shine hair polishing brand will present WSBC’s (World Street Ball Championships) regional and semi- finals and the championship game event at Six Flags America in Washington, D.C. In addition, Schwarzkopf & Henkel will present a number of other soon- to-be-announced events hosted at Six Flags throughout the season.
"We are excited about our partnership with Six Flags in 2008, " said Kathy Alaama, vice president of marketing, Schwarzkopf & Henkel. "Through these highly-attended events and the various media assets that will be available to us, our product and message will be right in front of our direct target audience."
About Six Flags, Inc:
Six Flags, Inc. is the world’s largest regional theme park company, operating 21 parks across the U.S., Mexico and Canada. Six Flags has more roller coasters than all other theme park companies combined. Since 1961, Six Flags has provided world-class thrilling entertainment for millions of families. Six Flags, Inc. is a publicly-traded corporation (NYSE: SIX) headquartered in New York City.
About Schwarzkopf & Henkel
Schwarzkopf & Henkel is the cosmetics division of Henkel. For more than 130 years, Henkel has been a leader with brands and technologies that make people’s lives easier, better and more beautiful. Henkel operates in three business areas — Home Care, Personal Care, and Adhesives Technologies — and ranks among the Fortune Global 500 companies. In fiscal 2006, Henkel generated sales of 12.740 billion euros and operating profit of 1, 298 million euros. Our 52, 000 employees worldwide are dedicated to fulfilling our corporate claim, "A Brand like a Friend, " and ensuring that people in more than 125 countries can trust in brands and technologies from Henkel.