Tatweer, a member of Dubai Holding, today announced a landmark deal with US-based Marvel Entertainment, Inc. (NYSE: MVL), the creators of such globally renowned Super Heroes as Spider-Man, The X-Men, Iron Man, the Fantastic Four and The Incredible Hulk, to develop the region’s first Super Heroes theme park at the world’s largest leisure, tourism and entertainment destination.
Allocated within DUBAILAND(R), the Marvel Super Heroes theme park will be one of its key anchor projects. The design and conceptual master plan of this 4.5 million sq ft development has recently been finalized. The park, expected to welcome visitors in 2012, will provide families an ultimate destination with new and exciting rides that will enable them to re-live their childhood and interact with their beloved Super Hero characters.
Initiated by Tatweer, the Marvel Super Heroes theme park will further enhance and diversify the region’s entertainment offerings, and spotlight Dubai’s status as one of the world’s most attractive tourism destinations.
Saeed Al Muntafiq, Executive Chairman, Tatweer, said: "We are delighted to welcome Marvel as our latest member in the distinctive DUBAILAND(R) portfolio. We are confident this landmark partnership will add further value to the exciting world-class offerings of DUBAILAND(R)."
David Maisel, Executive Vice President of Marvel Entertainment and Chairman, Marvel Studios, said: "We are privileged to be a part of the DUBAILAND(R) Destination, a unique entertainment experience that captures the world’s best creative concepts. The launch of the Marvel Super Heroes theme park in Dubai will mark our entry into a region that promises tremendous growth potential for our brands."
Originally announced last year as a partnership between the Al Ahli group and Marvel Entertainment, Tatweer has now stepped in to oversee and take the development forward, and strategically manage its theme park portfolio.
Maisel added: "We are truly thankful to Al Ahli Group who was instrumental in starting the negotiations to bring the Marvel Super Heroes theme park concept to Dubai. The decision to move over to Tatweer’s DUBAILAND is a strategic move aimed at positioning Marvel Super Heroes theme park in the world’s most diverse leisure and entertainment destination."
The three billion sq feet Dubailand(R), a member of Tatweer, comprises projects that include DreamWorks Animation Park, Six Flags, HIT Entertainment, Universal Studios Dubailand(R), Global Village, and several projects including Dubai Sports City, Motor City, Dubai Outlet Mall, Al Sahra Desert Resort, Al Barari, The Polo and Equestrian Club, City of Arabia, Legends, Dubai Wheel and Falcon City of Wonders.
With a library of over 5, 000 high-profile characters built over more than sixty years of comic book publishing, Marvel Entertainment, Inc. is one of the world’s most prominent character-based entertainment companies. Marvel utilizes its character franchises in licensing, entertainment (via Marvel Studios), publishing (via Marvel Comics) and toys, with emphasis on feature films, home DVD, consumer products, video games, action figures and role-playing toys, television and promotions. Marvel’s strategy is to leverage its franchises in a growing array of opportunities around the world. For more information visit http://www.marvel.com.
Marvel and all related characters: TM & (c) 2008 Marvel Characters, Inc. Super Hero(es) is a co-owned registered trademark.
DUBAILAND(R), a member of Tatweer, is the world’s most ambitious tourism, leisure and entertainment project, catering to the needs of the entire family. The unique 3 billion sq. ft. development has been designed to catalyze the position of Dubai as an international hub of family tourism, appealing to tourist segments across genders, age group, world regions and activity preferences. DUBAILAND(R) is projected to attract millions of tourists annually from around the world.
The diverse projects under DUBAILAND(R) include theme parks, eco-tourism projects, shopping malls, restaurants and residential units that are being developed by UAE, GCC and international investors.
A product of extraordinary vision, DUBAILAND(R) will be an attractive place to ‘live, work and play’ for the emirate’s growing population, both as a leisure destination and an appropriate setting for business and entertainment development.
Launched in December 2005, Tatweer is one the region’s most dynamic enterprises and a member of Dubai Holding. Comprising 10 market-leading brands, it oversees an ambitious business development plan. Its current portfolio is divided into Energy & Healthcare, Tourism & Entertainment, and Industry & Real Estate offerings. Its entities include Dubai Healthcare City, the region’s hub for world-class quality healthcare services; Mizin, one of the most advanced real estate companies in the region; Universal City Dubailand, the 22 million sq ft development, featuring Universal Studios Dubailand as its centerpiece; "The Tiger Woods – Dubai", an exclusive golf community that will include the first Tiger Woods designed golf course; DUBAILAND(R), one of the biggest leisure, entertainment and tourism destinations in the Middle East; Dubai Industrial City, an industrial township to develop Dubai as a leading manufacturing hub; BAWADI(R), the world’s leading hospitality and entertainment project hosting 51 luxury hotels and more than 60, 000 hotel rooms; Dubai Energy, investing in regional and global energy opportunities and building a diversified investment portfolio; Dubai Mercantile Exchange, the first energy futures exchange in the Middle East set up in partnership with the New York Mercantile Exchange and Global Village, a premier family destination for culture, entertainment, cuisine and commerce.
Tatweer’s entities continue to consolidate a group of life-improving industries in addition to pioneering joint venture initiatives with leading global conglomerates. They continuously strive for world-class performance, while implementing leadership development to drive and sustain business excellence, quality and high performance.
For further information Tatweer / DUBAILAND(R) PR Agency: Aseel Nihad Senior Account Executive Jiwin the Public Relations Arm of Dubai Press Club Phone: +971-4-3613584 Email: aseel.nihad@Jiwin.ae MARVEL: Jeff Klein Email: email@example.com
For further information: Tatweer / DUBAILAND(R) PR Agency: Aseel Nihad, Senior Account Executive, Jiwin the Public Relations Arm Of Dubai Press Club, Phone: +971-4-3613584, Email: aseel.nihad@Jiwin.ae; MARVEL: Jeff Klein, Email: firstname.lastname@example.org