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The Hettema Group Announces Jeff Rosen as Director of Project Development


Related: Presenting a Familiar Story in a Powerful New Way – Beyond All Boundaries Speaks to Each Generation / World War II Museum Weathers the Storm: Hettema Group’s Signature Attraction Still on Track.

The Hettema Group is pleased to announce Jeff Rosen has joined the creative design team as Director of Project Development.  The firm specializes in creating and producing one-of-a-kind immersive environments for the world of experiential entertainment including museums, visitor centers, theme parks and resort destinations.

“Jeff has a tremendous wealth of experience within our industry, and we are excited about the contribution he will make to our clients, our projects, and our company, ” said Phil Hettema, President and Creative Executive, The Hettema Group.  

In his new role, Rosen will be responsible for strategic growth of the company, broadening the client base and maintaining relationships with current and new clients.  He brings 20 years of experience in design proposal development, client and artist relations, and project development.  To ensure client needs are met, Rosen will provide clear communication between clients and the design team throughout each phase of project development from concept and design to production and installation.

High profile and award-winning projects Rosen has worked closely on include the “Dare to Dream Tour” at the Empire State Building Observatory; Universal Studios Japan – Animation Celebration, a culturally-based theme park in Malmo, Sweden, Texas State History Museum, and Battle Stations 21 for the US Navy.

Rosen holds a Juris Doctor Degree from the University of West Los Angeles School of Law, and a B.S. Degree in Business Communication from Southern New Hampshire University, Manchester, NH.  

The Hettema Group has an established track record of creating unforgettable experiences worldwide.  Led by industry veteran Phil Hettema, The Hettema Group has provided creative design services for such American icons as Elvis Presley’s Graceland, the Golden Gate National Parks Conservancy, and Chicago’s Museum of Science and Industry, among others.  Recently the firm created and produced the award winning, multi-media experience “Beyond All Boundaries” for the National World War II Museum, narrated by Executive Producer Tom Hanks, which has received both critical and popular praise for its powerful emotional evocation of one of the major events of the twentieth century.

Based in Pasadena, California, The Hettema Group specializes in creative design, production and architecture for the world of experiential entertainment.  For more information:

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