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Theme Parks: PARC Management Implements Alpha Retail Technology’s Enterprise Management System


PARC Management (PARC), a leader of theme park and entertainment centres, has selected Alpha Retail’s comprehensive Enterprise Management System (AlphaERS) as their Inventory Management Solution. PARC is based in Jacksonville, Florida and operates various theme parks, attractions, recreation and entertainment venues.

Managing a multitude of entertainment venues with over 100 food service, 40 merchandise and numerous skill game sites, PARC required a robust and flexible inventory management system to meet the unique needs of its multi-faceted business. Inventory across parks is updated in real-time, providing accurate stock levels at each store including inventory located in the warehouse and merchandise in transit. PARC now has the ability to centrally monitor activity, implement management strategies and analyze data across all PARC locations which is critical to maximizing sales, controlling operating costs, and managing logistics.

"Being a customer focused driven company PARC shares the same ideology and unparalleled service as Alpha Retail. We now have one integrated inventory management system for our food service, merchandise and skill game sites across the PARC enterprise, " says Russell Melton, PARC’s Vice President of Revenue and Procurement.

PARC Management has earned a reputation for operating the safest parks within the industry and consistently delivers superb guest services and unmatched guest experiences. Experts in utilizing the latest technology, PARC Management’s implementation of AlphaERS will lead the way in innovative practices in the leisure industry.

About PARC Management

PARC Management, LLC is an entertainment management company that operates theme and water parks, attractions, and recreation and entertainment venues, throughout North America. PARC currently manages three of the top water parks in the US and serves over 7 million guests annually. For more information, visit

About Alpha Retail Technology

Alpha Retail Technology, Inc. designs, develops and implements multi-channel, enterprise and inventory management software solutions. We provide full-service system integration for store operations, e-commerce and business intelligence for retailers across North America, Europe and Asia. Alpha’s comprehensive software includes solutions for point of sale, warehouse management and supply chain fulfillment. For more information, visit

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