Commercial Runs Three Times and Offers 100, 000 Free Tickets Each Time: Tickets Good for One Week?s Admission to Both Universal Orlando Theme Parks
Resort Also Giving Away One Complete Family Vacation Each Day in February
Universal Orlando Resort revealed an unprecedented opportunity on Super Bowl Sunday, running a newly created commercial three times, each time offering 100, 000 tickets good for seven days unlimited admission at both its theme parks.
Universal also launched a web-based sweepstakes Sunday that will run for the entire month of February. Each day for a total of 28 days, Universal Orlando Resort will give away a four-day/three-night family vacation that includes theme park admission, airfare and on-site hotel accommodations.
The combined offers, worth more than $35 million, deliver on the commercial’s message: there was a time when all of us felt we could be anyone or do anything, and a place where we still can. That place is Universal Orlando Resort, and it is time for everyone to rediscover those feelings with their families.
The commercial, created by Universal Orlando Resort and David&Goliath, opens with a boy in a home-made cape and super hero costume as he walks through the streets of a crowded city. He shares a series of powerful, stirring, moments with viewers, who soon realize the boy is a metaphor for an aspiration all of us share, the desire to re-discover our own inner hero. The ending message: Your Inner Hero is Calling. Answer at the One Place You Can Feel Super Human Again: Universal Orlando Resort.
We were looking for a way to capture the essence of our theme park experience and quickly realized there was also a higher level of meaning in what we were portraying, said Kurt Kostur, Senior Vice President of Marketing for Universal Orlando Resort. We were tapping into an emotion, a feeling, so many of us can identify with.
Each commercial ended with an opportunity for those watching to go to universalheroes.com and receive one of 100, 000 free tickets good for seven days admission to both Universal Orlando Resort theme parks: Universal Studios Florida and Islands of Adventure.
The Super Bowl is a huge event and we wanted to create an opportunity for viewers that would match it, Kostur said. We hope to create enormous excitement with this offer and we look forward to having everyone enjoy themselves in our theme parks.
About Universal Orlando Resort
Universal Orlando Resort has created some of the world’s most innovative theme park attractions based on pop culture’s most compelling films and stories. Guests experience two exciting theme parks – Universal Studios and Islands of Adventure as well as Universal CityWalk, a 30-acre restaurant, shopping and nighttime entertainment complex; and three magnificently themed on-site Loews hotels – the Loews Portofino Bay Hotel, Hard Rock Hotel and the Loews Royal Pacific Resort. Flagship experiences featured in the theme parks include -The Simpsons Ride, Revenge of the Mummy- The Ride, The Incredible Hulk Coaster and The Amazing Adventures of Spider-Man.
More information is available at universalorlando.com.
MEDIA Universal Orlando Resort Public Relations