Skip to main content

Waterparks: World Waterpark Association Mid-Season Attendance Update

News

The WWA recently conducted three early- to mid-season attendance surveys in order to better gauge how the industry is doing in relation to the economic downturn and other challenges. For those member parks that responded, the results indicate that weather has hurt some operators during the first two months of the season. 

For those respondents who indicated that their attendance numbers are down, the majority credited heavy rain and unseasonably cool temperatures as the reason. In contrast, the respondents who indicated that their attendance numbers are up credited positive economic factors, such as “staycations, ” and aggressive marketing and discounting with helping to bring numbers up. The other area in which the economic downturn has played a role in lowering attendance is in corporate outings and group sales.

About WWA 

The World Waterpark Association is the world’s leading water leisure trade association, serving more than 1000 park operator and supplier members from more than forty-two countries around the world.  Since its inception twenty-eight years ago, the WWA has been the leading advocate for the development of the water leisure industry for its park and supplier members. Visit www.waterparks.org.

See also:
Waterparks: The Thrill of the Splash has Returned with SCS Interactive’s HydroLine
Waterparks: Great Wolf Resorts, Inc. to Hold Second-Quarter Earnings Call on August 4
Waterparks: New in 2009 Schlitterbahn Waterpark – Congo River Expedition Family-Thrill Ride Adventure

More from this author

Your web browser is out of date. Update your browser for more security, speed and the best experience on this site.

Find out how to update