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How Do We Make 100+ Million of You Smile Every Year?

PGAV Destinations creates business-results-oriented master plans, pilots in-depth industry research, and designs beautiful, innovative products for destinations around the world.

As we approach our fifth decade of practice, our thousands of projects in more than 30 states and five continents can be found thrilling, educating, and moving guests in zoos, museums, aquariums, theme parks, resorts, and deeply valuable historic sites.


We believe in the power of leisure and travel experiences to enrich lives, enhance communities, and celebrate culture, nature, and heritage. That's why our staff of more than 100 full-time artists¸ architects, storytellers, business strategists, designers, interpreters, planners, and more work in seamless integration to empower these destinations to realize their full potential.

No other firm in the world integrates such a powerfully diverse team, insightful primary and secondary research, nearly five decades of international experience, start-to-finish strategic master plans and associated destination design, and deeply-impactful storytelling to open more completed projects in more locations for a greater variety of destinations. From the smallest non-for-profit to the world's largest aquarium -- we are there to enable clients to envision and achieve their goals.

We're recognized for thinking deeply, planning carefully, and acting boldly on behalf of our lifelong clients, whom are growing by the minute.

www.pgavdestinations.com

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Alpine A390 - The Anomaly

Alpine A390 - The Anomaly

Six months after its first appearance in Alpine’s 70th anniversary film, the A390 takes centre stage in “The Anomaly”, imagined by Maison BETC for the launch of Alpine’s first 100% electric sport fastback.

Directed by Nicolai Fuglsig and produced by Wanda, the film explores a dystopian future where automation has erased freedom, until one woman takes back the wheel of the Alpine A390. Her act of rebellion restores emotion, agility and the pure pleasure of driving that have defined Alpine for over 70 years.

Blending live action and CGI and set to Fauré’s Requiem, the film celebrates driving in the electric era. The Mill crafted and supervised all VFX on the project. A campaign driven by ambition and emotion, created entirely by our artists through a fully hands on and deeply human creative process, without the use of generative AI.

The Mill - Publicis Lion

The Mill - Publicis Lion

A century in motion. For Publicis Groupe, our 3D and VFX teams built a visual story of resilience, evolution and reinvention.

At the center stands the Lion, the main character of the campaign.

The Mill, experts in CG animals, shaped every stage of the process, from modeling, rigging and skeletal structure to musculature, posture and fur, using traditional VFX techniques to give the lion presence, attitude and credibility on screen, before collaborating seamlessly with Prodigious on the wider campaign delivery

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