Video

"Memory of Water" Opening Ceremony of the 17th FINA World Aquatics Championships

How did we improve on the timeless perfection of such a historic city, already recognized as a UNESCO World Heritage site? How did we plug such a monumental technical set-up into the heart of a city that was never intended as an entertainment venue? This was the challenge facing the ECA2 team.

The biggest sports event in Hungary’s history began in Budapest on July 14th 2017 with a spectacular opening ceremony.

Completely breaking the mold of other sporting events ceremonies, a mesmerizing troupe of 500+ live performers interacted with sophisticated multimedia technologies, merging innovative dance with a maelstrom of special effects such as ten-meter-high flames, hyperactive lasers, night-beating lightbeams, fireworks and drones.

Going even further, ECA2 applied their unique technical expertise to “borrow” the Danube, channeling its waters to take a powerful starring role as choreographed jets, sprays, and ingenious mid-air water screens where fabulous projected video images leave each spectator breathless.

For this one night only, the Danube, the Buda Castle, the Chain Bridge… it all became a single vast theatre covering a total area of 200,000sqm including a challenging floating set-up right there on the river with a size equivalent of 3 football fields.

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Alpine A390 - The Anomaly

Alpine A390 - The Anomaly

Six months after its first appearance in Alpine’s 70th anniversary film, the A390 takes centre stage in “The Anomaly”, imagined by Maison BETC for the launch of Alpine’s first 100% electric sport fastback.

Directed by Nicolai Fuglsig and produced by Wanda, the film explores a dystopian future where automation has erased freedom, until one woman takes back the wheel of the Alpine A390. Her act of rebellion restores emotion, agility and the pure pleasure of driving that have defined Alpine for over 70 years.

Blending live action and CGI and set to Fauré’s Requiem, the film celebrates driving in the electric era. The Mill crafted and supervised all VFX on the project. A campaign driven by ambition and emotion, created entirely by our artists through a fully hands on and deeply human creative process, without the use of generative AI.

The Mill - Publicis Lion

The Mill - Publicis Lion

A century in motion. For Publicis Groupe, our 3D and VFX teams built a visual story of resilience, evolution and reinvention.

At the center stands the Lion, the main character of the campaign.

The Mill, experts in CG animals, shaped every stage of the process, from modeling, rigging and skeletal structure to musculature, posture and fur, using traditional VFX techniques to give the lion presence, attitude and credibility on screen, before collaborating seamlessly with Prodigious on the wider campaign delivery

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