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The Best Ideas Don't Have to Be Yours | Jim Wible | TEDxGatewayArch

Jim speaks to the creative mind and assures us that all the ideas have already happened - just copy what you need !! An estimated ten to fifteen million happy families come together each year to enjoy Jim Wible's creations. Devoted to communicating ideas and bringing imagined worlds to life, he partners with leaders in the entertainment industry like SeaWorld, Georgia Aquarium, Universal Studios, and Chimelong Ocean Kingdom, creating new attractions to entertain and inspire. Jim's passion is building one-of-a-kind destinations that bring families together and creating memories that last forever.

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Alpine A390 - The Anomaly

Alpine A390 - The Anomaly

Six months after its first appearance in Alpine’s 70th anniversary film, the A390 takes centre stage in “The Anomaly”, imagined by Maison BETC for the launch of Alpine’s first 100% electric sport fastback.

Directed by Nicolai Fuglsig and produced by Wanda, the film explores a dystopian future where automation has erased freedom, until one woman takes back the wheel of the Alpine A390. Her act of rebellion restores emotion, agility and the pure pleasure of driving that have defined Alpine for over 70 years.

Blending live action and CGI and set to Fauré’s Requiem, the film celebrates driving in the electric era. The Mill crafted and supervised all VFX on the project. A campaign driven by ambition and emotion, created entirely by our artists through a fully hands on and deeply human creative process, without the use of generative AI.

The Mill - Publicis Lion

The Mill - Publicis Lion

A century in motion. For Publicis Groupe, our 3D and VFX teams built a visual story of resilience, evolution and reinvention.

At the center stands the Lion, the main character of the campaign.

The Mill, experts in CG animals, shaped every stage of the process, from modeling, rigging and skeletal structure to musculature, posture and fur, using traditional VFX techniques to give the lion presence, attitude and credibility on screen, before collaborating seamlessly with Prodigious on the wider campaign delivery

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