Viewpoint Videos, a leading supplier of customer experience videos, has shared details of how its partnership with the chain of Zip World outdoor adventure parks has helped grow and protect ancillary revenue during a challenging year for the global attractions industry.
Across the attractions sector, operators have experienced softer demand, more cautious consumer spending, and ongoing cost-of-living pressures. In response, Zip World chose to focus on enhancing the on-site visitor experience, which naturally increased revenue per visitor.
Viewpoint's souvenir video systems at Zip World have recorded hundreds of thousands of guest ride videos across various attractions. The Viewpoint system turns high-adrenaline experiences into premium digital souvenirs, delivered to guests within seconds after their ride, without affecting throughput or staffing.
Every day, our visitors take on some of the world’s most iconic adventure experiences,” says Andrew Hudson, CEO of Zip World.
“Viewpoint helps us capture those defining moments, giving visitors a seamless way to relive their adventure and share it with family and friends long after they’ve left the site.
“It fits effortlessly across our locations and plays an important role in delivering a joined-up, high-quality visitor experience.”
Increased spend with no added operational overheads
On Velocity, Zip World’s flagship attraction and the world’s fastest zip line, video engagement continued to grow throughout 2025, despite increased price sensitivity among UK visitors.
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Viewpoint operates at various locations and activities across the Zip World properties in England and Wales, including Skyride, the Giant Swing, coaster attractions like the Wiegand-built Fforest Coaster, and the Helix ride at the ArcelorMittal Orbital site.
The system operates fully automatically: cameras dock after each ride, footage is processed instantly, and guests gain immediate access. The setup enables Zip World to earn high-margin ancillary revenue without increasing operational complexity.
"From an operational point of view, it integrates seamlessly into our existing operation,” says Jess Hughes, adventure team leader at Zip World Betws-y-Coed.
“For visitors, the experience is just as smooth. They love how quickly they can access their footage, receiving it almost instantly and ready to watch and share within seconds.
This partnership illustrates how immersive digital products support attractions during challenging trading periods, helping operators safeguard margins while keeping ticket prices accessible.
“In a year when many attractions are under pressure from lower attendance, our partnership with Zip World shows how increasing spend per head through high-quality digital experiences can provide resilience and long-term value for operators," says David Humpston of Viewpoint Videos.
