WhiteWater, a leading waterpark manufacturer, has provided its Vantage platform to Atlantis Dubai, in order to enhance the guest experience at its Aquaventure water park. This partnership will enable the operator to deliver a personalised and frictionless experience to visitors.
Aquaventure is the world’s largest water park and was in need of a solution that would streamline the guest experience, helping visitors to navigate the park and get the most out of their trip. Bringing in the Vantage platform also means that the operator can meet evolving guest expectations.
“It’s the emergence of the digital-savvy consumer who looks for the convenience and ease that comes with being able to make cashless purchases, book tickets from their phone, and who are willing to provide personal details in return for curated and customized experiences that are changing the face of customer experience,” says Philip Edgell, Vantage’s President.
The Vantage platform features an integrated set of wearables, apps and data management tools to digitise the visitor experience. This means that guests have one single platform through which they can interact with Aquaventure, from opening lockers and finding their friends to buying tickets for experiences.
“Guests visit Atlantis Dubai because they know they are going to receive world-class luxury and service from our resorts,” says Anthony Lynsdale, Atlantis Dubai’s Vice President, Information Technology.
“We wanted to ensure that experience was consistent throughout their stay with us, which was why we chose Vantage. With Vantage’s platform, we will be able to deliver those extraordinary experiences we are known for, while also deepening our client understanding, which in turn allows us to elevate the guest experience even further. It’s a win-win for us.”
To begin with, Vantage will be implemented at Aquaventure. Here, visitors will be given a wearable that they can simply link to an app and in-park kiosks, allowing them to explore, ride and buy throughout the water park.
From Atlantis Dubai’s point of view, the platform will give them access to actionable data such as real-time attendance, wait times and retail and F&B sales. These can then be filtered by demographic via a series of tools that feed into a live app. Staff will receive notifications when queues are too long, dispatch rates drop and safety incidents occur, along with any other push notifications set up by the park.
Collected data is anchored to each guest, meaning the sales and marketing team can gain insights into preferences and behaviours and can then use this data to create ideal customer profiles and ensure return visits.
For Aquaventure’s Sales and Marketing, all the data that is collected is anchored to each guest so their team can understand preferences, buying behaviours, and patterns of usage which become valuable remarketing data to ensure guests return and for creating ideal customer profiles.
A strong partnership
Vantage has worked with Atlantis’ Aquaventure previously, having also installed automated wait time signs in 2020.
“We’re thrilled that Atlantis continues to work with us. After Vantage successfully delivered wait time signs to Aquaventure, we were pleased to work with them again. It is a testament to our team’s ability to deliver,” says Edgell.
“We chose Vantage because they were flexible and easy to work with and have a customer success model that is rare in the industry,” adds Lynsdale. “We already use a wristband in the park, and they were able to accommodate that. They also added new features to the app for us, which was great news for a resort of our size.”
“We want to continue to be Tripadvisor’s number one rated water park in Dubai. By adding Vantage to our value proposition, we know that we will continue to meet and exceed our guests’ expectations for years to come.”
Last month, WhiteWater announced its new corporate-wide sustainability commitment.