AKA, an award-winning, full-service advertising agency working across the arts & entertainment, leisure, travel, retail, and tourism sectors, has announced the promotion of Marc Jablonski to vice president of business strategy.
This appointment recognises Jablonski's role in developing the agency’s data and analytics capabilities.
Analytical rigour & cultural understanding
Jablonski has been at AKA since 2016, joining first as an analyst and quickly progressing.
He built and scaled the agency’s business intelligence practice, expanding the role of data beyond reporting to embed it in strategy, inform creative development, and strengthen the agency's understanding and growth of audiences.
Demonstrating deep knowledge of culture and behaviour, Jablonski was awarded a Master’s degree in Anthropology from The New School in 2023.
As vice president of business strategy, Jablonski defines the long-term vision for how data, analytics, and research inform AKA’s planning, client growth, and investment strategy.
Elizabeth Furze, CEO of North America, AKA, says: "Marc cultivated our business intelligence offering into a true differentiator, placing it at the heart of how we operate as a content-forward, data-fueled agency.
"He brings a rare ability to connect analytical rigor with cultural understanding, turning insight into strategy that drives real success for our clients."
"I’m proud of what we’ve built and energized by what’s ahead,” says Jablonski. "We’re pushing how data and insight shape the impact of our clients’ businesses."
Collaborating closely with strategy, creative, and media teams, Jablonski will continue to ensure that intelligence translates into work that performs, resonates, and drives demand.
Recently, AKA shared insights from its SVP of arts & culture, Kevin Bradley, following a month-long paid sabbatical. During this time, Bradley travelled to India, experiencing the country as a tourist, as a visitor, and as a museum enthusiast far from his home nation.
By deliberately placing himself in the shoes of the audiences he helps museums engage, international travellers, he gained insights into the importance of context, flexibility, and conversation.
