Australia Zoo is launching an NFT project to help protect wildlife and wild places, created on Algorand, which is touted as the world’s greenest blockchain.
Australia Zoo has teamed up with Meadow Labs to develop a unique Australian wildlife-themed NFT collection on Algorand, the first carbon-negative blockchain technology.
‘Wildlife Warriors’ celebrates the 20th anniversary of the Wildlife Warriors conservationist organisation, which was established in 2002 by Steve Irwin and his wife Terri.
“At Australia Zoo, we’re always open to new ways that can help continue our Wildlife Warriors mission,” said Australia Zoo’s Robert Irwin.
“Any innovation that can help our conservation efforts, particularly one that shares our vision of protecting the planet, is something we’re thrilled to support.”
“This green chain and new technology allows us a new avenue to continue to fight for the protection of our wildlife and wild places,” Irwin added.
Australia Zoo’s “first foray into Web3”
The NFT collection will include a series of drops, each focusing on a different animal. The digital art can be purchased with fiat on-ramping via MoonPay.
“We’re really excited to partner with Australia Zoo in their first foray into Web3 and their mission of fighting for the planet’s wildlife and wild places, one NFT at a time,” said Martin Kelly, co-founder and CEO of Meadow Labs.
“This is a sensational example of what innovative brands can achieve when they open themselves up to the endless possibilities that Web3 has to offer.”
“This is just the beginning of a long-term partnership to create an ‘NFT for good’ movement that builds on ensuring we all have a sustainable future,” Kelly added.
The environmental impact of NFTs has made headlines recently, with the British Museum criticised for the carbon cost of its NFT project.
greenloop 2022, blooloop’s conference on sustainability in visitor attractions, explored how to create a green NFT. Recordings are available to ticket holders until the end of this year.
Images: Australia Zoo
