Magic Memories, a global leader in experience capture for the attractions industry, has partnered with Zoo Atlanta to deliver new content experiences for guests. The firm has created a series of digital encounters which reiterate the Zoo’s core messages of conservation, welfare and sustainability.
The zoo looks after over 1,000 animals which represent 200 international species, with a proportion being endangered or critically endangered. Zoo Atlanta arrives to educate and inspire, helping safeguard animals through its recognised conservation efforts.
“Second to none”
John Wikstrom, founder and executive director of Magic Memories says: “From one of North America’s largest zoological populations of great apes to a global centre of excellence for the care and study of reptiles and amphibians, Zoo Atlanta’s offerings are second to none.
“At the heart of everything they do at Zoo Atlanta is a mission to protect wildlife and their habitats through conservation, research, education and engaging experiences. We believe the new Magic Memories’ content experiences will help strengthen the Zoo’s mission by further connecting guests with the animals, and sharing fun and engaging content that helps to inspire conservation action.
“Creating bespoke content experiences to help our partners tell their unique stories is what we do best and we’re delighted to be sharing this with Zoo Atlanta.”
Sharable media
Visitors can now engage with the Zoo through innovative and unique multimedia content centred around the guest, with content supplied directly to guests’ phones.
Magic Moments’ creative photo, video and selfie experiences are easily sharable online, helping spread key messages and the Zoo Atlanta brand further through social media.
In the cloud
Magic Memories is now present in more than 200 destinations globally, including more than 40 nature-based attractions such as aquariums and zoos.
Wikstrom continues: “Increasing participation and engagement with the attraction’s core missions, messages and values are fundamental to success.
“Our cloud-based operating system MagicOS enables Magic Memories to deliver its wide range of multimedia product experiences to all sizes of attractions, in fact, anywhere where people are celebrating being together at a branded experience.”
Zoo Atlanta’s Vice President for membership & guest experience, Shawn Whitman, adds: “We were not interested in a traditional photo experience and were looking to find new ways to inspire guests and share our messages. We have been delighted with the planning and recent implementation of this new guest engagement platform.
“The feedback from guests and members has been overwhelmingly positive, and we look forward to working with the Magic Memories’ creative team to ensure we can deliver fresh and relevant content throughout the year.”
Magic Memories recently explored how shopping complexes can continue to grow and develop by putting guests at the centre of the mall experience.
