Magic Memories, a global leader in experience capture for the attractions industry, has installed its photo capture experience at a leading visitor attraction in Swansea, Wales.
Plantasia Tropical Zoo features hundreds of tropical plants, alongside over forty animal species such as crocodiles, meerkats, snakes and leopard cats. The experience has been enhanced with a new multimedia content offering from Magic Memories, which creates and delivers content directly to guests’ smartphones, including sharable magic photos, videos and selfies.
John Wikstrom, executive director and founder of Magic Memories says “We are delighted to have Plantasia Tropical Zoo as part of our family of partner attractions and to ‘make people smile’ as they engage with the flora and fauna at this special zoo.
“Creating bespoke content experiences for our partners is what we do best – finding new ways to showcase the joy of visiting an attraction like Plantasia.”
“We have been investing heavily into our OS to ensure the Magic Memories model works across a variety of attraction types, sectors and sizes. Increasing participation and engagement with the attraction’s core missions, messages and values is fundamental to success.
“We obsess about the quality of the content we create – it must be engaging, authentic and created as close to real-time as we can to ensure we maximize the likelihood of social sharing with friends and family.”
Development
Wikstrom says that Magic Memories has undertaken significant research and development in the past 18 months, looking at the customer, user and product experience.
MagicOS, the firm’s new contactless cloud-based operating system allows Magic Memories to deliver its multimedia product experiences to a wide scope of attractions.
Plantasia Tropical Zoo’s general manager Anthony Williams adds that the new development was an opportunity to capitalise on an increase in guests wanting to capture and share their attraction experience.
“This solution from Magic Memories was unlike any others and is perfect for our zoo. Our model [provides it for] free for every visitor, and it adds so much to the guest experience. The feedback from our visitors in week one has been amazing! This new partnership really does create magical memories for guests to Plantasia Tropical Zoo.”
Magic Memories recently created the Magic Rollercoaster Selfie Experience, a fun demonstration of the company’s technology that can be used by anyone with a smartphone or camera-enabled device.
