Twycross Zoo has teamed up with Magic Light Pictures to create a multi-million pound attraction that teaches children about conservation called The Gruffalo Discovery Land, opening in spring 2022.
The new four-acre land is inspired by the bestselling children’s book The Gruffalo, written by Julia Donaldson and illustrated by Axel Scheffler. The Gruffalo Discovery Land aims to educate children about the importance of conservation.
The immersive attraction will feature “real-life animals, animatronics, film clips and much more”, with guests meeting characters including Fox, Owl, Snake and Mouse during an “interactive journey through the deep, dark wood”.
“We hope to spark the imaginations of our youngest visitors about the wonders of nature in this most engaging and interactive way,” said Dr Sharon Redrobe, CEO of Twycross Zoo. “Even small actions can, collectively, have a big impact on the future health of our planet – and every young person can play their part.”
The Gruffalo Discovery Land
“The arrival of The Gruffalo Discovery Land moves us closer to achieving our 2030 Vision to become a European Centre of Excellence for conservation,” she added. “This brand-new immersive experience will educate more young children than ever before and increase their understanding of the vital role that they will play to ensure our planet thrives in the future.”
Highlights of The Gruffalo Discovery Land include the Treetop House play area, Oh Crumbs! Café and Butterfly Paradise. There will also be a Gruffalo animatronic and various selfie spots.
The announcement follows research by Twycross Zoo that reveals over three quarters of children, as young as four, have a good understanding of extinction or endangered animals. However, more needs to be done to teach them about conservation.
Meanwhile, Twycross Zoo is building a research and conservation centre after receiving £19.9m in funding. The National Science and Conservation Centre will be a purpose-built venue located adjacent to the zoo.
Images: Twycross Zoo
