BeWunder, an expert in creating multisensory experiences using a range of media and technology, received a Bronze Award for the Netherlands Pavilion at Expo 2025 Osaka in the Best Thematic Exhibition category at the BrandEx Awards 2026.
In this project, BeWunder served as the turnkey experience partner, managing the full exhibition scope—covering multimedia, lighting, interactive systems, scenic fit-out, fabrication, graphics, and signage—within the demanding setting of Expo 2025 Osaka.
The Netherlands Pavilion was a collaborative project delivered for the client, the Ministry of Foreign Affairs of the Netherlands.
The BeWunder team worked closely with partners, including the Dutch–Japanese consortium A New Dawn BV, acting as RAU Architects for architectural design; Tellart for visitor experience design; DGMR for engineering consultancy; and Asanuma Corporation for constructing the pavilion in Japan.
"A sincere thank you to our client, partners, and teams for the trust, collaboration, and shared commitment behind this project," says BeWunder. "It was a privilege to work alongside such committed and experienced partners."
Collaborative projects
BeWunder has also shared congratulations for clients and partners on their BrandEx Awards 2026 for other Expo 2025 pavilions.
For Wa! Germany, the German Pavilion at Expo 2025, facts and fiction won a Gold Award for Best Execution Architecture and a Gold Award for Best Thematic Exhibition. The firm also won a Silver Award for Best Stand for Nurturing Tomorrow – The European Union Pavilion, and a Bronze Award for Best Thematic Exhibition for Composing the Future – The Austrian Pavilion.
Other successful projects from Expo 2025 Osaka at the BrandEx Awards include the Kuwait Pavilion Expo 2025 – Visionary Lighthouse, for which insglück Gesellschaft für Markeninszenierung won a Silver Award in the Best Thematic Exhibition category.
The Saudi Arabia Pavilion at Expo 2025 Osaka – An Epic Journey of New Discoveries also won a Silver Award for the Best Thematic Exhibition, awarded to the Ministry of Culture, Saudi Arabia.
BeWunder collaborated with several prominent pavilions at Expo 2025 Osaka, including those from the USA, Austria, Germany, Kuwait, the Netherlands, Switzerland, and Uzbekistan.
The company was also recently part of the project team working on the Sheikh Zayed Grand Mosque Experience Centre in Abu Dhabi, United Arab Emirates. This project combines spectacular aesthetics with advanced technology.
Charlotte Coates is blooloop's editor. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.
