Fernando Eiroa was promoted to the chief executive role at Parques Reunidos in late 2015 after eight years leading its US subsidiary Palace Entertainment.
The Spanish-based group listed on the Madrid stock exchange in 2016. Today it boasts a portfolio 60 theme parks, waterparks, marine parks and animal parks in 14 countries.
Acquisition has been key to the growth of the Parques Reunidos portfolio. Its most recent purchase in Europe was the German theme park Belantis. The company is also exporting its expertise east. It now has three management contracts in Dubai. In Vietnam, Parques is operating Dragon Park on behalf of the Sun Group. And it will soon enter the Australian market with the acquisition of Wet’n’Wild Sydney.
Under Eiroa’s direction, the company has begun an aggressive expansion into indoor entertainment centres. A relatively latecomer to the sector, it is attempting to make up for lost time by allying with intellectual properties including Nickelodeon, Lionsgate, Discovery and Barcelona football club. This will result in the opening of new short-stay facilities, in a similar template to Merlin’s ‘Midway’ attractions, in North America, Europe and Asia.