Bluey’s World, a new immersive experience that brings the hit TV show to life, has opened in Brisbane, Australia.
Located at the 4,000-square-metre, custom-built Northshore Pavilion in Queensland, Bluey’s World offers a unique guided experience for families and fans.
“We’re thrilled to throw open the Heeler’s front door and welcome families to Bluey’s World,” said Kate O’Connor, director of brands and licensing at BBC Studios ANZ.
“This experience is one-of-a-kind, offering fans a unique way to engage with Bluey in an imaginative, hands-on environment. We hope it will inspire children and parents alike to enjoy moments of play and creativity, just like the Heelers,” she added.
Designed to encourage creative play, Bluey’s World features innovative set designs, interactive games like ‘Keepy Uppy’ and ‘Magic Xylophone’, themed F&B, and Alfie’s Gift Shop for exclusive merchandise.
At Bluey’s World, guests can explore the Heeler family’s living room, kitchen and backyard, as well as Bluey and Bingo’s bedroom and playroom.
Andrew Kay, producer of Bluey’s World, said: “Bluey’s World is officially open and we’re beyond excited that families and fans can now immerse themselves in the beloved settings, engage in interactive play, and create unforgettable memories together.”
Explore the Heeler family’s home
Brisbane’s lord mayor Adrian Schrinner added: “The highly-anticipated Bluey’s World experience will bring fans from across the world to Brisbane, creating more to see and do in our city, boosting our economy and supporting local jobs.”
Bluey’s World is produced by BBC Studios and HVK Productions. Bluey is produced by Ludo Studio. The show is 100 percent created, written, animated and post-produced in Brisbane. It is now broadcasting and streaming in more than 60 countries.
Immersive experiences for children are a major trend in the attractions industry, with big brands such as Peppa Pig and Bluey getting new permanent spaces.
Images courtesy of BBC Studios and HVK Productions
