Dubai-based real estate developer Emaar has abolished the job titles of all staff, including that of its chairman Mohamed Alabbar. The company will instead focus on ‘culture and talent’.
Khaleej Times reports that an internal email from Mohamed Alabbar said job titles will no longer exist, and that business cards will only state the name and department of employees.
“When you reach the end of this email, you will notice something different. I have no job title. And from this moment onwards, nor do you,” wrote Alabbar.
“Yes, of course structures are needed, but I believe every single member of our organisation adds great value. Emaar is not a collection of talented individuals, but a team of great pooled talent. Today, I am announcing what is the smallest change that will have the biggest impact for generations to come.”
In response to the coronavirus pandemic, Alabbar said the company wants to focus on culture and talent, rather than titles.
‘Emaar is a team of great pooled talent’
“I want to ensure that this propulsion to move outside our comfort zone is ingrained in our culture. Our values and DNA reflect our commitment to enrich the lives of people by winning together, by taking bold actions and complete ownership and by displaying speed in execution.
“From now on we will pledge to focus on continuous growth and development,” he added. “We will invest in developing the skills and capabilities of those who have helped us to achieve the success we had had in the past and who will be part of our growth journey in the future.”
As for occupancy and footfall, The Dubai Mall, Dubai Marina Mall, Gold & Diamond Park, Souk Al Bahar and the Community Retail Centres welcomed around 136 million visitors in 2019.