Hard Rock International is reportedly seeking the second Gold Coast casino license. The iconic company has proposed an “entertainment-centric” integrated resort.
Hard Rock International CEO for Asia Pacific, Edward Tracey, said: “we believe Queensland has a strong market potential for a new product paradigm, one that is more entertainment-centric, not merely in physical amenities themselves but how they are delivered to customers. People flock to the Hard Rock because of the lifestyle element the brand exudes. The casino is but one among a plethora of entertainment options.”
Queensland Tourism Minister Kate Jones said: “When we go to market on the Gold Coast, we’re making it clear that the focus should be on big-name entertainment, bringing the likes of Mariah Carey, Celine Dion and Jennifer Lopez to the Coast to perform.”
Hard Rock’s senior VP of development for Asia, Daniel Cheng, added, “I would like to express our company’s utmost interest and support to the very exciting Global Tourism Hub vision which we strongly believe will complement Queensland’s existing world-class tourism assets and vault the state’s tourism industry to greater heights. We look forward to participating and contributing on this journey with Queensland. We have been very busy but would like to reassure you the Queensland GTH vision continues to rank high in our attention.”
Hard Rock is currently in a period of expansion. It plans to open a casino in Dublin, Ireland, and is rumoured to be bidding for a gambling licence in Japan – where gambling is newly legal. The company recently sold its iconic Las Vegas facility to billionaire Sir Richard Branson.
With a total of 162 venues in 52 countries, including 130 cafes and 13 Hotels/Casinos, Hard Rock International is one of the world’s most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe.
Image Courtesy Hard Rock Hotel