Breeze Creative, a leading interactive product company creating innovative installations that combine technology, play, and education, has collaborated with BeFun to provide bespoke interactive technology for Bluey’s House, a touring immersive experience based on the internationally renowned children’s series.
The project demonstrates Breeze Creative’s skill in designing scalable, narrative-driven solutions for location-based entertainment (LBE) and family attractions.
Bluey's House
Driving experiential storytelling & educational outcomes
The interactive IP-driven experience, Bluey’s House, welcomes visitors into a life-sized recreation of the Heelers' home. Here, families join Bingo on a story-led journey through themed environments, where they must solve challenges, uncover clues, and search for Floppy.
By merging physical set design with immersive technology, the attraction seeks to foster active play, problem-solving, and collaborative engagement.
The Dynamic Floor
To elevate the visitor experience, Breeze Creative integrated and customised two of its core interactive products to align them with the Bluey IP and narrative.
The Animated Sandbox, an AR sandbox experience, is situated in the office and enables visitors to dig for interactive content and narrative clues.
Meanwhile, the Dynamic Floor is located in the bathroom. With this interactive floor projection system, visitors can jump on digital puddles and mop them up, triggering responsive content and revealing extra elements of the story.
These installations have been developed as immersive, interactive systems that integrate with physical location, supporting experiential storytelling while encouraging movement-based play and STEAM learning.
Custom solutions built on tested products
This project marks a wider trend in the attractions sector toward immersive, technology-powered experiences that merge well-known IP with interactive media.
Travelling experiences, such as Bluey’s House, provide scalable entertainment solutions for international markets without compromising high levels of visitor engagement and replay value.
The Animated Sandbox
Since its premiere in Santiago, Chile, Bluey’s House has toured to Mexico City, illustrating the growing demand for interactive, family-friendly attractions driven by digital experience design.
With the continued expansion of the LBE sector, Breeze Creative is helping operators create unforgettable, high-impact visitor experiences by developing innovative interactive installations built on its proven, off-the-shelf products.
Last November, Breeze Creative's Build Alive was awarded the Brass Ring Award for Best New Product Concept at IAAPA Expo 2025.
