Porsche has opened a new $60 million Porsche Experience Center in Los Angeles.
The 53-acre complex which seeks to fuse German Engineering and the Californian Lifestyle, includes a 4.1 mile driver development track, a race car exhibition and restaurant and is also home to the new home of Porsche Motorsport North America.
Porsche already has a $100 million Experience Center which opened in Atlanta in 2015 and welcomed 36, 000 visitors in its first year of business.
Oliver Blume, Chairman of the Executive Board of Porsche AG, said, “This is a significant milestone for Porsche, as we further expand our presence in the United States. Our decision to open a second Experience Center in North America underscores our commitment to the largest sports car market worldwide.”
California is Porsche’s fifth largest market, accounting for 23 percent of all Porsche vehicles sold in the United States. The company anticipates 50, 000 visitors will flock to the new high end attraction.
Klaus Zellmer, President and CEO of Porsche Cars North America, added, “As our largest single market in the U.S., California has played an integral role in Porsche’s success throughout our 66-year history in the United States. Our new west coast destination provides a unique product and brand experience for our customers and fans in a region where the automobile is so passionately celebrated.”The PEC LA offers visitors an instructor-led, 90-minute driving experience with a choice of eight training scenarios including an electrifying circuit, off-road courses, Ice Hill and other performance modules.
As our largest single market in the U.S., California has played an integral role in Porsche’s success throughout our 66-year history in the United States.