Rainbow Productions, a leading character events company and mascot manufacturer, has announced that a range of much-loved characters will be joining its 130-strong licensed character portfolio, such as Bluey, Go Jetters’ Ubercorn & Glitch, Orinoco, and Pip & Posy.
Despite the challenges of the past year, the company has been busy. Already it has worked on events with clients at leisure attractions, holiday parks, shopping centres, festivals and more, giving it extensive experience in managing COVID-safe character appearances.
Celebrating the return of in-person events
“Following more than a year of restrictions, families are seeking away-from-the-home entertainment and the experience of meeting cartoon celebrities first-hand is a magical one,” says Creative Marketing Manager, Georgina Huckle. “The return of character appearances has certainly been well received and we are delighted to continue to create this sense of wonder and happiness with even more characters on offer!”
As well as lending its expertise to live events, the team is also looking forward to the return of in-person trade shows. Rainbow Productions will be exhibiting at several this year, including the Saudi Entertainment and Amusement Expo (7-9 Sept), IAAPA Expo Europe in Barcelona (28-30 Sept) and the Family Attraction Expo in Birmingham (10-11 Nov). In addition, the much-loved character parade will return on the first day of Brand Licensing Europe in London (17-19 Nov).
“As we emerge from a world of Zoom calls and virtual exhibitions, we’ve learned that nothing can replace actual face-to-face interaction, so we are thrilled for the return of in-person trade shows,” adds Huckle. “For the first time in over a year, we will have the opportunity to reconnect with new and existing clients face-to-face and we can’t wait to showcase our new services”
During the lockdowns, UK-based Rainbow Productions invested in staff training and brought in some cutting-edge new technology: a 3D printer and a RotaCaster. Export Manager James Barlow says: “Up until now we have predominantly produced lightweight structured foam heads, but the addition of this technology will now give clients the option of lightweight solid resin heads.”
Thanks to these investments, the company will continue to have a long-term global competitive edge.
Last year, Rainbow Productions announced the retirement of David Scott, its previous Managing Director. Simon Foulkes has now moved from the role of Sales and Marketing Director to the role of Owner and Managing Director, having been with the company for over 25 years.