Scottish drinks company Tennent’s will open a new visitor centre in the Wellpark Brewery, Glasgow, to tell the story of the brand’s 130-year history.
Called ‘The Tennent’s Story,’ the experience will expand upon the current visitor experience at Wellpark Brewery. Visitors will be able to go behind the scenes of the beer brand and learn about the origins of brewing at the site.
The company hopes that the £1 million investment into the experience will make it the UK’s biggest beer attraction, and bring local and international visitors to Glasgow’s east end.
Alan McGarrie, Group Brand Director for Tennent’s Lager, said: “The Tennent’s Story is at the heart of Glasgow’s history, and with this significant company investment at our home at Wellpark, we are bringing the story to life – bigger and better than we ever have before, as we showcase the brewery, the beer and the brand.
“With an ever-growing interest in the provenance story of beer, and a subsequent rise in beer tourism, we want to give locals and visitors to the city a behind the scenes look at not just a working brewery, but the history of Scotland’s No.1 beer and the cultural icon that is Tennent’s Lager.
“It has been an incredible experience to watch the transformation of the visitor centre over the last seven months, which will build upon Scotland’s best-loved brewery tour and we can’t wait to open the doors to the public in November. We look forward to watching the impact and growth this will have for tourism not only in Glasgow, but in Scotland as a whole.”
The visitor centre will open on November 22.
Yesterday, Blooloop reported that so called “pub tours” were one of the most popular ways for travellers to see UK cities, amid higher demand for cultural experiences.
Image courtesy Tennent’s.