Brand stories

Hershey's Chocolatetown: inside the sweet new expansion at Hersheypark

Hersheypark reopened to the public in July 2020, with the $150 million Hershey’s Chocolatetown expansion. This features Candymonium – the tallest, fastest, and longest coaster at the park.

9th Sep 2020 Architecture

Taking the guest experience up a gear at Ferrari World Abu Dhabi

Ferrari World Abu Dhabi will celebrate its 10th anniversary this November.

1st Sep 2020 Middle East

Timeless family fun at Gulliver's Theme Park Resorts

After launching Gulliver's fourth site this summer, Gulliver’s Valley Resort, Managing Director Julie Dalton talks to Blooloop.

7th Aug 2020 Attractions business

IAAPA Virtual Expo: Asia - digital education, networking and exhibiting

After the coronavirus pandemic forced IAAPA's annual show in Asia to be cancelled, the company launched a virtual expo that took place from 28-30 July.

6th Aug 2020 Attractions business

Judge Dredd Uprising: the next chapter in Little Lion’s immersive theatre journey

Little Lion Entertainment has teamed up with 2000AD publisher Rebellion to bring an immersive new experience to London next spring, Judge Dredd Uprising: The LIVE Experience.

27th Jul 2020 Attractions business

Wisdome LA: the world's first fully-immersive entertainment art park

Wisdome LA, "the world's first fully immersive entertainment art park," is a new concept in artainment: a multisensory fusion of technology and Eastern spirituality.

16th Jul 2020 Artainment

Chris Grap on Mall of America, retailtainment and creativity

Chris Grap is the Lead Storyteller & Experience Designer at Mall of America in Minnesota, which welcomes over 40 million annual visitors.

1st Jul 2020 Attraction design

Eddie Sotto on the joy of creating authentic immersive experiences

Eddie Sotto, former Senior VP of Concept Design at Disney Imagineering and founder of SottoStudios/LA, spoke with Blooloop.

25th Jun 2020 California