Brand stories

Joe Pine and the evolution of The Experience Economy

In 1999, Joe Pine and Jim Gilmore brought out a seminal book on experience innovation, The Experience Economy.

23rd Oct 2019 Brand experiences

Lund Gruppen: the family firm putting on a show in Scandinavia

We meet the three brothers leading Lund Gruppen's theme park, travelling fair and music festival businesses.

15th Oct 2019 Attractions management

Wellbeing and wellness – how attractions are offering more health services than ever

Discussions about mental health and wellbeing are no longer taboo, and wellness is big business.

10th Oct 2019 Disney

Brand Licensing Europe 2019- the rise and rise of the branded experience

Brand Licensing Europe 2019 showcased over 260 brands. Location-based entertainment is a growing sector brands and attractions to work together.

8th Oct 2019 Brand experiences

Inside Gringotts Wizarding Bank: bringing the magic of Harry Potter to life

Earlier this year, Warner Bros. Studio Tour London – The Making of Harry Potter unveiled its biggest expansion to date.

7th Oct 2019 UK Experience

EXTREME: bringing adventure sports to projects around the globe

EXTREME has grown from humble roots in the DIY counterculture of surfing, snow and skateboarding into a global brand.

2nd Oct 2019 UK Experience

Au revoir EAS, bonjour IAAPA Expo Europe.

With a new name and more exhibitors than ever, September's IAAPA trade show in Paris ushered in a new era in record-breaking style

1st Oct 2019 Attractions business

PY Gerbeau: The London Resort CEO plans a world-class theme park

New London Resort CEO PY Gerbeau on ambitions and plans for the destination resort

12th Sep 2019 Appointments