Brand stories

Willows Activity Farm in St Albans, Hertfordshire upped its game last year with the addition of a £1million Peter Rabbit™ play area designed and installed by Lappset, Europe’s leading designer of playpark and fitness park equipment. Andrew Wolfe, CEO of Willows, spoke to Blooloop about the business, its set-up, running and growth, and about the […]

This is the ninth annual study Blooloop has conducted regarding new theme park rides and attractions around the world. BY TRACY KAHANER (LEFT), PRESIDENT KAHANER RESEARCH AND NEWS EDITOR, BLOOLOOP While this listing provides an in-depth overview of the rides opening during 2017, it is not exhaustive. Except for a few instances those rides that […]

Accounting for nearly 20% of Kazakhstan’s GDP and 60% of total export earnings, crude oil prices are remaining stubbornly low. Few will disagree that it has taken a toll on Kazakhstan’s construction activities, as well as those of other Caspian countries. However,  there is an exception. By Ashok Dutta (left), Hill International Work on the […]

According to Thrill Engineer Brendan Walker, the most  thrilling moment of any theme park experience is just before it begins. That brief interlude between being strapped in and the launch of the ride. “Nothing matches that moment of giving yourself to the ride, that point of no reasonable return, ” he says. Walker specialises in […]

The British Airways i360 attraction in Brighton was created by the team behind the hugely successful London Eye. It welcomed its one hundred thousandth visitor within a few weeks of opening. Changing the design from a wheel to a tower has proved a crowd-pleaser rather than a compromise, thanks to the shared experience created by the […]

Since 1999, Merlin Entertainments has been working its magic on the attractions industry, achieving meteoric growth with a lean corporate structure to become the second largest attractions company in the world after Disney. Currently operating in 23 countries, with a growing presence in Asia, Merlin’s smart, focussed leadership and entrepreneurial culture, coupled with strategically astute […]

On a heady week in Barcelona