Attractions.io

Today’s guests grew up relying on technology to enhance their personal, professional and social lives, so it's no surprise that they now expect the same seamless experiences during their leisure time. Yet when visiting attractions, guests still encounter friction they know technology could easily eliminate.

Friction like: 

• Queuing to get to the turnstiles at the start of their visit
• Getting lost trying to find their favourite rides and activities
• Having to head back to guest services to buy a fast track
• And getting stuck in the busy lunchtime rush.

Attractions.io exists to help real-world businesses solve these challenges and thrive in the digital age. By connecting every touchpoint in the guest journey through a branded, mobile app, our platform turns your guest's smartphones into their personal digital companion and create new opportunities for you to influence satisfaction and spending.

The entire guest experience, in the palm of their hands.

The only guest experience platform to span pre, mid and post-visit, Attractions.io lets you offer guests a single, branded interface to manage their entire experience.

Before they arrive, guests tap the app to plan their activities, get directions and book tickets. During the visit, they can purchase fast tracks, find their way with GPS wayfinding, and order food for collection. Post-visit, they can leave feedback in a tap and receive exclusive returner offers straight to their mobile. 

The insights you need to increase satisfaction, spending and loyalty.

Behind the scenes, our GDPR-compliant operator console collates insights from across the guest journey so that you can better understand your guests and create marketing campaigns that truely make an impact. 

• Heatmaps and live guest views help you understand where your guests go and how they move around your park. Optimise advertising, signage and even ride locations based on guests' preferences.

• In-app NPS measures replace cumbersome exit surveys and increase feedback volume. By using push notifications to remind guests to rate their experience, Attractions.io keeps you connected to guests.

• Segmentation tools enable you to filter and group app users according to their behaviours, purchase history or group demographics. Understand how specific visitor groups explore your attraction and tailor communications to their specific needs.

How we work

The Attractions.io platform integrates with your existing tech stack to minimise data silos and help you collate valuable insights across the entire guest journey. With no need to switch providers, we can help you launch a new, fully-branded mobile app on our platform in as little as 8 weeks.

With more than 10 years of experience supporting the attraction industry's biggest brands, including Merlin Entertainments, Butlin’s and the San Diego Zoo Wildlife Association, we can work with you to deliver a connected guest experience that eliminates the biggest causes of friction in the guest journey, delights guests and drives secondary spending. 

Book a meeting with a guest experience consultant and start building your connected guest experience.