Petersham Group
Petersham Group, leading international leisure business consultants, working to develop attractions across the Experience Economy.
The business of attractions, straight to your inbox!
Sign up to receive the industry’s most comprehensive news service directly to your inbox every day.
✅ Thank you! We’ve sent a confirmation email to complete your subscription.
Overview:
International leisure business consultants
Established in 2001, and with over 110 consulting projects completed worldwide, Petersham Group is a specialist consultancy working right across the Experience Economy. We bring our clients many years of experience gained as developers, as operators and as consultants on projects ranging from visitor attractions to sports venues; from historic properties to museums; from aquariums and zoos to FECs and from hotels and restaurants to resorts. We offer you an enviable track record of appraisal, development and operation of leisure and tourism projects.How do we work? Our people are very special!
Input is always led by senior consultants with long-standing, ‘hands-on’ knowledge of the development and management of visitor attractions, able to offer cultural insights into heritage projects, to identify and evaluate emerging trends and to advise our clients on what it is that will make their project a success.
Our clients include national government bodies, commercial enterprises, local authorities, developers and operators of museums and visitor attractions, architects, designers and a range of other entities across the private, public and not-for-profit sectors. We bring huge experience of international best practice to bear on your project and will be proactive in making suggestions and helping you to make the right decisions.
What do we do?
Our services include:- Strategic Development & Leisure Master Planning advice;
- Market and Feasibility Studies, Business Planning;
- Project Management/Attraction Development;
- Operational Consultancy and Executive Management Services;
- Options Appraisals, and Funding advice & assistance.
- . meet the aims and objectives of the organisation
- . interest, excite and inspire visitors
- . are economically viable, efficient and cost effective to operate.
Petersham Group consultants are frequently asked to speak at international conferences and to share their opinions both on sites such as Blooloop and on the Petersham Group blog.
Highlights
Showcase
The £12 million reefLIVE Aquarium is planned to open in Belfast’s Titanic Quarter in 2025, offering an immersive, fully engaging visitor experience for all ages, focussing on the marine environment both at home and internationally, and comprising stunning live aquarium displays and cutting-edge interpretive technology.
Petersham Group created the Design Brief for the architects and the Creative Brief for the exhibition designers, going on to co-ordinate and lead a series of concept development workshops.
In parallel, we undertook initial market research and analysis, developed visitor projections and integrated this data into the project business plan.
Following this initial feasibility and scoping stage, we oversaw and managed the professional team as project directors, going on to pilot the project through local government planning approval. Currently, our work is supporting the corporate fund-raising programme.
Frameless is redefining the experiential immersive art space. Situated in Marble Arch, in London’s West End, it is the largest permanent multi-sensory experience in the UK. Frameless features four galleries and showcases some of the world’s greatest works of art presented in ways never seen before.
Petersham Group advised parent company, Immersive Arts during the successful run of their Van Gogh Alive! temporary exhibition in Hyde Park in 2021 where it attracted over 250,000 visitors in 4 months.
Based on this success, Immersive Arts has gone on to develop Frameless, which opened in October 2022 and anticipates over 750,000 victors annually.
Petersham Group advised on the potential market for the attraction, taking into account the likely recovery of tourism in London post-Pandemic, and on potential annual attendance, generation of revenue and likely operating costs. In 2022, we managed the tender for the online booking and CMS system, developed a group & trade marketing strategy, and most recently, supported an international benchmarking exercise to identify other cities suitable to host Frameless.
Video
Team
Our global team of engineers, designers, and visionaries are the driving force behind our pioneering visual solutions.
Keith Thomas
Chief Executive
Company information
Email:
keith.thomas@petershamgroup.com
Telephone:
+44 (0) 77739 386397
Products & services
[2274033280, 2274033281, 0, 2274033285, 2274033286, 2274033160, 2274033167, 2274033168, 2274033169, 2274033170, 2274033171, 2274033296, 2274033311, 2274006570, 2274033327, 2272822832, 2274033224, 2274247891, 2274033240, 2274033113, 2274033275, 2274051164, 2274051165, 2274051166, 2274033247, 2274315104, 2274033124, 2274033128, 2274033129, 2274033130, 2274033132, 2271620078, 2271620083, 2271620084, 2271620085, 2271620086, 2271620087, 2274033274, 2271620091, 2274033277, 2274033278, 2274033279]
Address:
Sunnyside, Peter Tavy, Tavistock, PL19 9NP United Kingdom
Tel:
+44 (0) 77739 386397
Website:
https://www.petershamgroup.com/Innovation Awards
blooloop is taking climate action and is now B Corp Certified.Sustainability strategy
Become part of the blooloop community:Work with us