The Giant is a bold and visionary project that pushes the boundaries of entertainment, public art, and immersive technology. As the world’s tallest moving 3D human-shaped statue (its arms and head move), it stands as a living, breathing symbol of innovation and inspiration. Covered in millions of programmable LED pixels, The Giant transforms into an infinite spectrum of visuals - shifting seamlessly between monumental works of digital art, dynamic advertisements, cultural storytelling, gaming and live performance. By merging cutting-edge technology with human imagination, it creates an entirely new category of visitor experience.
The first Giant will open at AREA15 in Las Vegas in 2026. This inaugural installation features a seven-story moving statue flanked by two six-story LED screens, all situated within a purpose-built immersive environment. As a centerpiece of AREA15, the world’s leading experiential entertainment district, it represents the next generation of large-scale attractions - an awe-inspiring fusion of art, technology, commerce and interactive storytelling unlike anything seen before.
At its core, The Giant is about connection and empowerment. Visitors are scanned and mapped onto its towering figure, becoming part of the attraction themselves in real time. This one-of-a-kind feature celebrates individuality and human potential on a spectacular scale - reminding audiences everywhere of its central message: Awaken the Giant in You. Whether appearing as the game changing giants of history, culture, athletics, science or unique digital holographic avatars, visitors leave not just with a memory, but with the feeling of having been truly larger than life.
The Giant is designed for versatility and scalability, with three unique formats: the Indoor Giant (12–20 meters), suited for shopping centers and arenas; the Permanent Giant (40–60 meters), a flagship attraction with immersive exhibitions, viewing platforms, and integrated retail; and The Touring Giant (20–35 meters), a mobile, demountable version that travels to global sporting, entertainment, and cultural events. Each format shares the same DNA of technological brilliance, interactivity, and cultural relevance, ensuring that The Giant resonates with communities across the world.
Beyond being a marvel of engineering and design, The Giant is a dynamic entertainment hub. Its programming includes daily shows, spectacular audio-visual productions, and augmented reality games that bring its monumental form to life in ways never before possible. By night, it transforms into a dazzling centerpiece for concerts, festivals, and performances, creating unforgettable backdrops for both live audiences and global broadcasts. As a creative canvas, it offers brands, artists, and storytellers an unrivaled platform to share bold visions, launch products, or inspire collective action.
What sets The Giant apart is its global network concept. Planned installations across cities can be interconnected, sharing content in real time to host synchronized events, worldwide festivals, and international collaborations. This opens unprecedented opportunities for storytelling, sponsorship, and global cultural exchange. From simultaneous product launches to appearances by global icons across multiple Giants, the project reimagines what shared human experience can look like in a digitally connected world.
The Giant is also built on values of sustainability and social impact. Its motto is not only inspirational but actionable: for every person scanned, a tree is planted, tying the experience directly to environmental stewardship. In this way, The Giant inspires individuals while contributing tangibly to the planet’s future. Combined with its ability to celebrate local heroes and cultural heritage, it becomes both a beacon of innovation and a symbol of responsibility.
Financially, The Giant is designed with multiple robust revenue streams - ticketed admissions, scanning fees, sponsorships, advertising, gaming, merchandise, food and beverage offerings, and special events. This ensures commercial viability while maintaining its creative and cultural mission.
Ultimately, The Giant is more than a visitor attraction - it is a global phenomenon in the making. By uniting cutting-edge technology, powerful storytelling, and social good, it redefines what it means to create a cultural landmark and visitor attraction. It is a platform where cities, brands, artists, and individuals can dream bigger, connect deeper, and experience the extraordinary.
Partners
WSP - Structural engineering, structural design, shop drawings.
WSP is one of the world’s leading professional services firms providing engineering and design services to clients in the transportation,
Infrastructure, property, buildings, earth & environment, power & energy, resources, and industry sectors, as well as offering strategic advisory services. Structural engineering projects include: One World Trade Center, NY, The Shard, London, 11 West 57 th Street, NY, The Spiral, NY, Water Jubilee Bridges, London, etc.
CIMOLAI TECHNOLOGY SPA - Statue construction, mechanical & kinetic engineering solutions, project management.
Cimolai operates worldwide in the design, supply and erection of complex steel structures ranging from bridges and stadiums to architecturally complex buildings and structures for the Off-shore and Oil & Gas sectors. New York projects include JFK Terminal One, Throgs Neck Bridge (renovation), The Shed (Hudson Yards), Vessel (Hudson Yards), Perelman Performing Arts Center, World Trade Center Transportation Hub. Other projects include Las Vegas Raiders Stadium, AI Bayt Stadium, Qatar, Rolland Garros, Pleyel A86 Bridge and Pont Ligne T9 bridges, Paris, La Joya Bridge and Viaducts, Peru, Nanay Bridge, Peru, Drini Bridge, Albania, etc.
NANOLUMENS - LED statue matrix design, engineering, fabrication.
Nanolumens designs and manufactures digital LED displays. Since its founding in 2006, it has designed products that target the market gap between consumer flat panel displays and commercial outdoor LED billboards in indoor spaces. It produces a full product line of fixed, indoor and outdoor LED displays in any size, shape, or curvature. Projects include, Caesars Casinos, Mohegan Sun Casino, SoFi Stadium, Gillette Stadium, Paints Arena, American Airlines Arena, Universal Studios, Orlando, Madame Tussauds, NY, Nike, AT&T, Louis Vuitton, New Balance, etc.
SNA DISPLAYS - Large LED screens flanking The Giant statue and ribbon screen fronting the stage.
Sansi North America (SNA), which goes by the name SNA Displays, manufactures, installs and services interior and exterior LED video displays. The company is a subsidiary of Shanghai Sansi Technology Company, which makes LED products. The company makes some of the most iconic digital video displays in North America, installing large-format video screens in all major metropolitan American markets. Projects include, American Dream Mall, NJ, TSX Broadway, NY, Margaritaville Resort, Orlando, Okta Experience Center, NY, The Moxy DTLA, Los Angeles, Rogers Centre, Toronto, Miracle Mile Shops, Las Vegas, Hewlett Packard Headquarters, Houston, etc.
RAVEN PMG - Fabrication of the stage and fabrication of attraction elements.
Raven PMG specialises in steel fabrication, production, and installation for events and brand activations. They create modular, transportable steel structures with quick assembly and custom branding. With 100+ annual installations, they offer diverse, scalable solutions. Raven has created installations, structures and activations for numerous festivals brands and artists including Lollapalooza, SXSW, Rolling Loud Festival, Live Nation, Uber, Levis, Verizon, Google Pixel, American Express, Mountain Dew, Forever 21, Hulu, M&Ms, Lady Gaga, etc.
PSX - Systems integrators: control systems for mapping all content to The Giant statue and screens, all scanners, computers, audio, show lighting, auzilliary lighting, internet, ticketing, communications and business systems etc.
PSX specialises in systems integration, offering services encompassing design consulting, building, support, and custom fabrication of technology systems. Their expertise includes audio, video, control systems, acoustics, lighting, information and communications technology, and security. Since 1996, they have worked extensively in markets such as gaming, resort and hospitality, retail, dining and entertainment, stadiums, theme parks, and attractions. PSX has offices in Philadelphia, Pittsburgh, Cleveland, Tampa, Houston, Denver, New Orleans, Detroit, and Washington, D.C.
