GoPhoto, a provider of innovative photography services that allow visitors to capture lasting memories of their experience, has entered into a strategic agreement to acquire Capturelife, a leading provider of digital photo delivery and engagement solutions.
With this, GoPhoto reinforces its dedication to providing innovative experiences for both consumers and businesses in the photography sector and increases its offering in mobile-first photo sharing and digital content monetisation.
Enhanced photo experiences
Capturelife has established a reputation for reimagining how photos are delivered and experienced in our connected world.
Its platform allows businesses to seamlessly deliver photos and videos to users on mobile devices, creating personalised engagement opportunities and driving income.
By combining this functionality with its sector-leading technology and self-service solutions, GoPhoto will provide customers with a more dynamic and interactive experience, and partners with sophisticated tools to drive loyalty and growth.
Daniel Duivestein, CEO and founder of GoPhoto LLC, says: "Capturelife’s expertise in digital first engagement perfectly complements our vision of redefining photo experiences for the modern attraction.
"Together, we will accelerate innovation and deliver unparalleled value to our clients and their customers."
"We are extremely excited that Capturelife is joining forces with GoPhoto," says Alex Pudney, managing director of Capturelife.
"We've known GoPhoto as a proven industry leader of providing premium solutions for souvenir photo programs. We're confident our future with GoPhoto will help strengthen the capabilities of Capturelife's offering and provide excellent resources for our customers.
"Daniel and his team have built a fantastic company culture with a vision that matches ours closely, so we're thrilled for the innovations to come."
This month, GoPhoto, is launching at 20 attractions across eight countries. The photo platform is being rolled out across the US, Chile, Germany, Spain, Australia, Argentina, the Netherlands, and the UK.
With photo experiences in more than 25 countries, the company's portfolio includes major destinations and museums, touring exhibitions, and family entertainment centres.
