Håkon Lund has a law degree (UIO) and an MBA (NHH). In addition, he has completed various subjects within entrepreneurship and tourism development from schools such as Cornell, Harvard, LBS, and the University of Stavanger.
Håkon is the owner and 4th generation of the Lund Group, established in 1895, operating in Scandinavia. The company is behind brands such as Kongeparken, Skånes Djurpark, Lunds Tivoli, Landstreffet, Palmesus, Jul i Vinterland, Festdager, Drammen Elvefestival etc. The company had a total of 3.5 million guests in 2022.
The common denominator for the group is that it focuses on creating unique guest experiences. Lund Gruppen has won THEA Award (USA) twice for “the world’s best new attraction” and many other international, national, and regional awards. Håkon believes in value-based leadership, history-driven innovation processes, and family stewardship. Håkon has been shortlisted as EY Entrepreneur of the year and serves at different board positions.


