Confectionary brand Haribo is opening a new Haribo Happy World attraction in Dubai, the first in the UAE, this month.
Located in Dubai Festival City, the immersive experience will bring to life the brand's vibrant universe through interactive exhibits, an extensive retail range, and themed snacks and sweets in the cafe.
Additionally, the attraction includes an immersive light, laser and water show on Festival Bay, as well as a birthday room for group events.
UAE's first Haribo Happy World
“For more than 100 years we bring moments of happiness through our delicious treats," said Kostas Vlachos, Haribo's chief commercial officer for developing countries and Turkey.
"With the opening of the new Haribo Happy World in Dubai, we are excited to bring moments of happiness to families from Dubai and visitors from all over the world.
"The Haribo Happy World will be a vibrant destination where people of all ages can experience the joy and magic of our brand.”
Haribo Happy World will launch in Dubai in collaboration with family entertainment company Ground Control Entertainment.
“Bringing Haribo Happy World to Dubai is more than just opening a store — it's about sharing joy, imagination, and the timeless magic of childhood with families across the region," said Mohamed Mahmoud, founder and CEO of Ground Control Entertainment.
Interactive exhibits and Haribo retail
"We’re proud to make Dubai the home of this sweet new adventure."
The grand opening of Haribo Happy World Dubai is currently scheduled for 27 November.
An existing Haribo Happy World attraction can be found in Jeju City, South Korea.
Images courtesy of Haribo and Ground Control Entertainment
