Arevera, the Cannes Grand Prix-winning creative studio established by brothers Gevorg and David Karapetyan, has introduced Arevera Experiential to turn ‘screens into playgrounds and spaces into adventures’.
This decision strengthens Arevera’s role as a comprehensive creative partner, providing integrated solutions from concept and strategy to final execution within its global network. The new division enhances the company’s strong standing in immersive storytelling through high-quality CGI, post-production, and cutting-edge visual technologies for the advertising and entertainment sectors.
A key part of this strategic expansion is bringing on board Sanjay Das, a well-respected industry veteran and former global executive in charge of experiential at Technicolor Group (which included The Mill), who now serves as president of Arevera Experiential.
Alongside Das, Arevera has strategically integrated key creative and production talent formerly linked with The Mill and Technicolor Creative Studios, enhancing both the new experiential arm and its core advertising production teams throughout its global network.
Unified creative solutions
Arevera, with offices in Los Angeles, New York, London, Dubai, and Vancouver, has established a strong reputation for creating iconic campaigns for prominent global brands and agencies such as Aston Martin (featuring Fernando Alonso), Lockheed Martin, Chevrolet, Google, Uber, Porsche, Cadillac, Microsoft, Nike, Intel, GM, and BMW.
“Brands and their agency partners are increasingly seeking unified creative solutions. By integrating world-class experiential capabilities with our proven strength in high-end production, we’re directly addressing the need for more cohesive and impactful brand storytelling,” says David Karapetyan, managing partner of Arevera.
“Furthermore, Arevera is at the forefront of leveraging AI in the creative process, developing proprietary workflows that enhance creativity while significantly optimizing costs and timelines for our clients. This commitment to innovation, coupled with our stability and creative-first culture, attracted Sanjay and the other exceptional talents joining us.
“The Mill was always a respected competitor. Amidst the recent shifts within the industry, we’re thrilled that Arevera’s vision provided a compelling home for core members of their former teams – encompassing both experiential specialists and top-tier advertising creatives and artists – allowing us to further elevate the work we deliver.”
Gevorg Karapetyan, director and ECD, highlighted the company’s comprehensive model: “The market is leaning towards partners who offer truly end-to-end solutions. Arevera is built for this. We function as a single, integrated powerhouse with capabilities spanning initial creative, an in-house director roster, full production and post-production including complex CGI, and now immersive experiential execution.
“This eliminates fragmentation for our clients, allowing us to seamlessly conceptualize and execute multi-faceted campaigns – whether it’s crafting visually stunning broadcast commercials or engineering global brand activations – with creative consistency and efficiency, from start to final delivery.”
Sanjay Das
Das has more than 30 years of experience in media production, having played key roles in VFX and animation, with two decades dedicated to experiential media. His credits include major blockbusters such as Shrek 2, Madagascar, Harry Potter, The Mandalorian, and Secret Invasion, and he has also led efforts in global studio growth while developing various immersive experiences and attractions.
“Arevera Global has consistently delivered exceptional creative work through technical mastery and visionary artistry,” says Das.
“I’m thrilled to build upon that foundation, integrating cutting-edge experiential capabilities – from large-scale attractions to sophisticated mixed-reality campaigns – to create truly unforgettable audience connections. The synergy between Arevera’s virtual capabilities and physical execution is incredibly powerful to reimagine new frontiers in human experiences – from stories to cherished memories.”
