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Innovation in brand realisation at the Festival of Innovation

Join us for a free online session with guest speakers from Hasbro and Little Lion Entertainment

blooloop Festival of Innovation 2026 poster with featured speakers Tom Lionetti-Maguire and Renae Brown.
Rebecca Hardy
By Rebecca HardyJan 12, 2026 1 min read
Rebecca Hardy
Rebecca Hardy has over 10 years' experience in the culture and heritage sector. She studied Fine Art at university and has written for a broad range of creative organisations including artists, galleries, and retailers. When she's not writing, she spends her time getting lost in the woods and making mud pies with her young son.
See Full Bio

Join us at the Festival of Innovation at 10 am GMT on Thursday, 22 January for The power of play: innovation in brand realisation.

Our guest speakers for this session are Renae Brown, associate manager, location-based entertainment EMEA at Hasbro, and Tom Lionetti-Maguire, founder and CEO of Little Lion Entertainment.

They will discuss how to bring a successful gaming IP to life, how to make the experience work for everyone, and the importance of replayability.

The Festival of Innovation will be held online from 21 to 22 January 2026 and celebrates the creative ideas, products, and organisations advancing the attractions industry.

All sessions will be available on demand for 30 days.

To register to attend, please click here.

The blooloop Innovation Awards, held in partnership with Area15, recognise the remarkable energy, creativity, and imagination that propel the sector forward.

The winners of the 2025 Brand Realisation category will be announced at this session. Attendees can view all the entries during the event.

Meet the speakers

As part of the Global Experiences team at Hasbro, Renae Brown focuses on identifying and managing location-based entertainment (LBE) opportunities that leverage Hasbro’s well-known IP portfolio.

Renae BrownRenae Brown

She collaborates with licensees to create immersive, physical brand experiences that enhance fan engagement and open up new commercial opportunities.

Brown has played a key role in testing innovative experiential retail formats and turning brand narratives into scalable, tangible destinations.

Tom Lionetti-Maguire is the founder of Little Lion Entertainment, the UK’s largest immersive theatre company, and creator of the Arcade Arena real-life video game experience. He is passionate about all aspects of the leisure and entertainment business.

Tom Lionetti-Maguire headshotTom Lionetti-Maguire

Lionetti-Maguire was named in the blooloop 50 Influencer List immersive category in 2023, 2024, and 2025, and was recognised in The Sunday Times 100 Entrepreneurs of the Year 2019.

To join us at this free session, please register here.

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Rebecca Hardy
Rebecca Hardy
Rebecca Hardy has over 10 years' experience in the culture and heritage sector. She studied Fine Art at university and has written for a broad range of creative organisations including artists, galleries, and retailers. When she's not writing, she spends her time getting lost in the woods and making mud pies with her young son.
See Full Bio

Companies featured in this post

Little Lion Entertainment
Little Lion Entertainment

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